①The best thing is to choose a word trademark. Generally, a trademark can include text and graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements. However, it is best for the trademark name to be based on simple and clear words. host. Another more feasible method is to register the pattern trademark and word trademark separately. In this way, even if the registration of the pattern trademark is rejected, or the pattern trademark is challenged by others for trademark infringement in the future, it will not affect your registered word trademark. Simple and clear text trademarks: single-character trademarks such as Diao Brand Soap, Tiger Brand Tiger Balm, etc.; hyphenated trademarks such as Big Brand Bubble Gum, etc., are catchy and easy to remember, leaving a deep impression on people.

② Consider internationalization and try to choose a good name in English or Arabic numerals so that it can be recognized, accepted, and pronounced by as many people as possible from all over the world, that is, from any region, skin color, race, or culture. Since English letters and Arabic numerals are symbols recognized by intellectuals of different nationalities, cultures, and skin colors around the world, corporate logos and standard characters using English letters as elements must be universally applicable and universally accepted.

③After applying for English trademark registration, you still need to register the trademark in Chinese. Due to cultural differences, there are huge differences in aesthetics and understanding. The business gap can only be reduced through localization. Therefore, the Chinese trademark you register is very likely to be different from your English trademark in various aspects. So it is still necessary for you to apply for a registered trademark in Chinese. Separate registration of local (native cultural language) and English is a good way to have great flexibility. Among well-known brands in various countries, it is very rare for Heyi to be registered.

④The uniqueness of a trademark is very important. If you can take into account both "word creation" and "meaning", the effect will be better, and you will receive the double benefits of strengthening the uniqueness and distinctiveness and giving the trademark a positive imagination. Effect. A sign composed of trademark elements is generally a word. This word may not exist before you use it. For example, if you remove the letter n from the word Sonny and it becomes SONY, it is a typical new name with both sound and no intention. In trademark examination, this issue is called "distinctiveness", that is, uniqueness. As a symbol of a product and the face of a company, a trademark must be distinctive.

⑤Simple spelling, beautiful pronunciation, catchy, easy to remember and oral communication

⑥The font name (trade name) is consistent with the brand trademark. Currently, in developed countries, the name of a trade name is It has become a common practice in modern times to use special parts to apply for trademark registration.

⑦The domain name is consistent with the brand trademark. If you want to apply for registration of a US trademark in the future and be able to put a ? mark on the registered trademark, you must prove that the trademark you want to register is already "in use" in the United States. That is, you are using your trademark to market your products or services in the United States. How can we meet this demanding condition? A more convenient and effective method is to register and run a website with the address "your trademark text (English).COM". This way, you have sufficient evidence to prove that the trademark you want to register is already in use in the United States.

⑧Avoid similarities with any well-known trademarks

⑨China’s Trademark Law stipulates that trademarks shall not use the following words and graphics: (1) The same as the country name, national flag, national emblem, military flag, Medals, "Red Cross", "Red Crescent" emblems with the same or similar names. (2) Similar to the flag, emblem or name of an intergovernmental international organization. (3) Is the same as or similar to the flag, logo, emblem or name of other well-known international organizations. (4) Nationally discriminatory, exaggerated propaganda and deceptive, harmful to social morals. (5) The common name and graphics of this product directly represent the quality, main raw materials, functions, uses, quality, quantity and other characteristics of the product.

⑩ It must be identifiable such as the sun, moon, stars, scenery, places of interest, celebrities, animals and plants and other well-known symbols. For example, using animals can express dynamic images when designing car trademarks. Examples of Japanese Century cars using "Phoenix" as their trademarks; Japan's Gazelle brand cars using "Sheep" as their trademarks, etc. There are also many manufacturers in China that use animals as car trademarks, such as double horses, flying squirrels, cheetahs, skylarks, etc. Scenic spots can be used to highlight products, and celebrities can be used to expand popularity. You can also make product trademarks based on the inventors and founders of featured products, or use the original time-honored brands as trademarks. Such as "Zhang Xiaoquan" scissors, "Wang Zhihe" fermented bean curd, Adidas, etc.