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What should we pay attention to when joining a clothing brand store?
Pay attention to joining: 1. Non-competition clause The so-called non-competition clause refers to the business technology and related key technologies that are protected by the franchise headquarters, and requires the franchisee not to engage in the same industry work with the original franchise stores during the contract period or within a certain period after the contract ends. This regulation aims to protect the intellectual property rights of the headquarters, and the Fair Trade Commission also believes that this will not be illegal, but how long should the non-competition period be reasonable? If the time is too long, franchisees have to carefully consider when signing the contract, so as not to affect their future livelihood, usually one to three years. Of course, the shorter the term of the non-competition clause, the better for franchisees. Second, the general terms of franchise contracts for clothing brand stores vary in length, but many franchise contracts will include "matters not covered in this contract shall be handled in accordance with the management regulations of the headquarters." If the franchisee encounters this situation, it is best to ask the headquarters to attach the management regulations to the contract and become an annex to the contract. Otherwise, the management regulations shall be formulated by the headquarters. As long as there is no provision in the contract, the headquarters can be placed in the management regulations, which is likely to cause a lot of trouble to franchisees. 3. How to deal with the termination of joining? What should a franchisee do if he wants to terminate the franchise relationship? For franchisees, the most important thing is to get the deposit back smoothly. Although every franchisee wants to open the door to his career by joining, not every franchise case is successful. Therefore, how to successfully terminate the franchise relationship can not be ignored, and franchisees should pay attention to the relevant clauses in the contract about terminating the franchise relationship. Generally speaking, when a franchisee requests to terminate the franchise relationship, the headquarters will check whether the franchisee has breached the contract or owed money. At the same time, the headquarters will generally require franchisees to dismantle their own signs. If all goes well and there is no debt, the head office will refund the deposit. Four. Contract interpretation and court notarization in franchise relations, franchisees are often in a weak position. Therefore, if the franchisee does not understand the contents of the franchise contract, he should ask the head office to provide a copy, and then give it to someone who knows the law for interpretation. Don't just listen to people who join the headquarters. If the contents of the contract are confirmed to be correct, the franchisee should ask for notarization of the contract in court, which will be more secure for the franchisee. 5. The contract template for breach of contract is generally drawn up by the headquarters, which is of course more beneficial to the headquarters. Therefore, in terms of liquidated damages, it is generally only listed for franchisees, and the default part of the headquarters is often not mentioned at all. Therefore, franchisees should be able to make relative demands, and the headquarters will also be punished for violating the contract. In particular, it should be stipulated that the headquarters should clearly list the services and logistical support provided to franchisees, and ask the headquarters to do so with penalties. In general, the franchise contract will specify the jurisdiction court, usually the court where the headquarters is located is the jurisdiction court. As far as the actual case is concerned, if there is a dispute between the franchisee and the franchise headquarters, it is invalid to appeal to the relevant units of the headquarters. Franchisees can also appeal to the Consumer Culture and Education Foundation and county and city consumer protection officials. Seven, the supply price of the headquarters Generally, the headquarters of the clothing brand stores they join will require franchisees to purchase goods from the headquarters, and they are not allowed to purchase goods privately. This is often the place where the headquarters and franchisees have the most disputes. Because franchisees often complain about the high supply price of headquarters, headquarters has to ask franchisees to purchase from headquarters for the consistency of chain system quality. Therefore, franchisees can ask the headquarters to provide the headquarters supply price list when signing the contract. If the supply price deviates from the market, they can add such self-purchased products. Eight, the problem of business circle protection Usually, the headquarters of the clothing brand stores they join will have business circle protection to ensure that franchisees of the same system will not compete for customers, that is, they will not open a second branch in this business circle, so franchisees must find out how wide the scope of this business circle is. The wider the scope of relative protection, the better for franchisees. Nine, the trademark authorized to join the clothing brand store headquarters must be a legally registered company or line number, and the representative signing object must be the legal agent of the company. In addition, joining means that the headquarters authorizes the brand to the franchisee, and the headquarters must have the trademark right of this brand before it can be authorized to the franchisee. X. Franchise fee Generally speaking, the headquarters charges franchisees three kinds of fees: franchise fee, franchise fee and deposit. The so-called joining fee refers to the fee paid by the Ministry to the headquarters to help franchisees do a good job in the overall opening plan and operation know-how education and training before opening a store; The so-called royalty refers to the fees paid by franchisees to the headquarters for using the trademarks and goodwill of the headquarters, usually in the form of years, quarters or months; Security deposit refers to the fees charged by the headquarters to ensure the franchisee to effectively perform the contract or ensure the payment of the goods. After signing the contract, the joining fee cannot be returned, so franchisees should carefully shop around before signing the contract. It's best to pay royalties monthly, and it's best not to write several checks at a time, so as not to terminate the franchise and get the royalties back then. Of course, the less insurance coverage, the more secure it is for franchisees. The questions asked by friends are actually typical questions of franchisees. Now you should choose carefully, not blindly. I hope the following suggestions will help your career. If you have just entered the field of clothing, or have not been in the business for a long time, you will be at a loss and don't know what brand to choose to join. In fact, the success of your future career may have been doomed long before your store opened. The first step to success is to choose a brand. 1. Brand market positioning is before the brand you decide to join. The answers to these questions must be clear to you: Do you want to join men's, women's or children's wear brands? What is the acceptable price range for local products? Want to join the brand style of casual wear, professional wear or women's wear? Do local consumers have any special preferences when buying clothes? How much are you going to invest? 2. The popularity of products can be examined from several aspects. First of all, how popular is this brand all over the country? What is the status in the minds of consumers? You can directly ask the brand company for past sales data, or you can learn from the side, and learn about its sales from the shopping malls and agents who have operated the brand. Secondly, according to the brand positioning and product style, what percentage of local people will be interested in buying this product? From this, you can judge whether the number of your target customers is enough. Third, it depends on whether the pricing of its products is competitive among similar brands. Whether the design style conforms to the consumption habits and preferences of local consumers, and try to avoid the possibility of contradictions and conflicts. 3. Reasonable profit margin Can joining the company give you enough profit margin? It is not enough to look at superficial discounts and exchange rates. You can ask an accountant to do the math for you.