Second-level authorization is a complete authorization within the second level with the trademark holder as the source. It means that the trademark owner authorizes a company to sell its brand products, and the company authorizes merchants to sell the brand products. The merchant needs to provide the trademark rights. A letter of authorization from a person to a company and a letter of authorization from a company to a merchant.

Example:

The trademark owner authorizes Company A to sell the goods of its brand (regarded as the first-level authorization), and Company A authorizes Company B to sell the goods of the brand (regarded as the second-level authorization). Authorization), Company B authorizes merchants to sell products of this brand (regarded as third-level authorization).

The authorization from the trademark owner’s wholly-owned subsidiary, wholly-owned subsidiary in China, sole domestic general agent, etc. can be regarded as the authorization from the trademark owner.

Introduction to authorization:

Authorization is the key to the operation of an organization. It is based on people and grants subordinates the necessary power to complete a certain task. That is, the supervisor transfers the decision-making power of employing people, using money, doing things, negotiating, and coordinating to his subordinates. He only delegates authority and cannot delegate the necessary responsibilities for completing the work. This is the absolute principle of delegation. Different levels in an organization have different authorities, and authority flows between different levels, thus creating authorization issues. Delegation is one of the important tasks of managers. Effective delegation is an important management skill.