Chow Tai Fook is the leader in China's jewelry market. Chow Tai Fook is also one of the first large-scale jewelers in Asia to enter second-, third- and fourth-tier cities in China.
Chow Tai Fook Jewelery Group Limited ("Chow Tai Fook" or the "Company") is a leading jeweler in Mainland China, Hong Kong and Macao. The company focuses on mainstream jewelry and luxury jewelry products, including jewelry-inlaid jewelry, platinum K gold products, gold products, and watches. The company's iconic brand "Chow Tai Fook" and its glorious operating history of more than 80 years are the key competitive advantages of its business. The "Chow Tai Fook" brand represents credibility and authenticity, and its products are distinguished by design, Known for quality and value. Chow Tai Fook has an extensive retail network with more than 1,500 retail outlets for jewelry and watches. The Group has a vertically integrated business model that enables effective operational control. This model enables the group to conduct unified and close operational control over the entire business, covering raw material procurement, design, production, marketing and sales through a vast retail network. Chow Tai Fook is mainly engaged in the retail, wholesale and manufacturing of jewelry.
Chow Tai Fook sells a wide range of products with novel and unique styles and great taste, including 999.9 pure gold jewelry, diamonds, gems, jade, South Sea pearls, Japanese cultured pearl jewelry, etc.; company It also directly purchases the most popular K-gold jewelry from Italy; Chow Tai Fook, located in Hong Kong and Macau, also acts as an agent for world-famous watches and clocks, providing customers with diversified choices. [15] Chow Tai Fook Jewelery and Goldsmiths Co., Ltd. is a wholly-owned subsidiary of Chow Tai Fook Group. It specializes in the Chow Tai Fook brand jewelry, jade and gold ornaments business. It is a comprehensive business enterprise integrating raw material procurement, production design, and retail services. It has a history of more than 80 years and is one of the most important companies in China. The most famous and largest jewelry brand. Chow Tai Fook Jewelry is one of the 78 special sightholders of the British Diamond Trading Company (DTC), the world's largest diamond rough supplier. It is the first to be directly allocated natural diamond roughs in the entire Greater China region. The diamantaire who has received this honor has a transcendent status. In addition, Chow Tai Fook has also become the Select Diamantaire of Rio Tinto Diamonds, a subsidiary of the international mining giant Rio Tinto Group, which has the same status as a special allocator. Across Greater China, only a handful of diamantaires have won both of these awards. Chow Tai Fook Jewelry has two jewelry cutting and polishing factories in South Africa. It also has a cutting and polishing factory and a jewelry design and manufacturing factory in China, producing more than 7 million pieces of various types of jewelry every year. 1 Chow Tai Fook is mainly engaged in the retail, wholesale and manufacturing of jewelry. Chow Tai Fook sells a wide variety of products with novel and unique styles and high taste, including 999.9 pure gold jewelry, diamonds, gemstones, jade, South Sea pearls, Japanese cultured pearl jewelry, etc.; the company also directly purchases the most popular K gold jewelry from Italy; located in Chow Tai Fook in Hong Kong and Macau is also an agent for world-famous watches and clocks, providing customers with diversified choices. Chow Tai Fook Jewelery & Gold Co., Ltd. ranks first in the market in annual sales in China's jewelry industry. Chow Tai Fook Jewelry has more than 2,000 chain stores in China, Malaysia, South Korea and other places, and has further expanded, completing the goal of expanding the number of chain stores to more than 2,000 in 2016 ahead of schedule. Currently, Chow Tai Fook Jewelry's annual sales reach HK$30 billion (for the fiscal year ending March 31, 2012, Chow Tai Fook's annual revenue reached HK$56.56 billion), with a market value of more than HK$100 billion and more than 30,000 employees. It is China's most famous and the largest jewelry brand. With the rapid development of the country's economy, the potential of the jewelry market is becoming increasingly huge. Chow Tai Fook Jewelry will also increase investment year-on-year and bring together talents from all walks of life to strive for the goal of creating the first Chinese jewelry brand.
Development History
In 1929, Chow Tai Fook’s first gold store was founded by Mr. Zhou Zhiyuan on Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly dealt in traditional gold jewelry.
In 1938, due to the civil war, Chow Tai Fook Gold Shop moved from Guangzhou to Macau and opened its first gold shop on Avenida Avenida Amerida Lippiro in Macau.
In 1956, Dr. Zheng Yutong took over the operation of Chow Tai Fook. In the same year, he pioneered 999.9 gold jewelry and became a successful example of gold jewelry.
In 1960, Dr. Cheng Yu-tung broke through the traditional gold shop operating model and was the first to foresee the development prospects of the jewelry industry. He began to shift from pure gold to diamond-led jewelry business, and reorganized Chow Tai Fook Jewelery and Gold Shop into Chow Tai Fook Jewelery and Goldsmiths Limited.
Dr. Zheng Yutong In 1964, Chow Tai Fook opened a diamond cutting factory in Johannesburg, South Africa, and in the same year obtained the distribution patent rights from De Beers, the world's largest diamond rough manufacturer.
In 1973, Chow Tai Fook became one of the 125 international authoritative diamond dealers in the world (selected to 78 in 2008) of De Beers (now DTC International Diamond Trading Company).
In 1984, the 999.9 pure gold jewelry pioneered by Chow Tai Fook in 1956 was stipulated as the fineness standard for Hong Kong gold jewelry in the Hong Kong government’s gold products legislation. The market also equates Chow Tai Fook's gold with quality assurance, making it the first choice brand for Hong Kong consumers looking for gold jewelry.
In 1990, Chow Tai Fook innovatively promoted "fixed price" jewelry with cost and reasonable profits, which has now become another synonym for "genuine goods at a reasonable price".
In 1998, Chow Tai Fook opened its first specialty store in mainland China at Guiyou Shopping Center in Jianguomen, Beijing. In the same year, it established a China Operations Management Center in Shunde, Guangdong to manage its business in mainland China. Since then, Chow Tai Fook's business in mainland China has entered a period of rapid development.
On August 13, 2001, Chow Tai Fook and Wuhan Guomao Business Service Co., Ltd. jointly established Wuhan Xinfu Jewelry and Gold Co., Ltd. in Wuhan, and launched business in mainland China in the form of a joint venture. first step.
In December 2002, Chow Tai Fook opened its 100th store in mainland China at Beijing Road Pedestrian Street in Guangzhou. In the same year, Chow Tai Fook, as the only brand in the jewelry industry, ranked among the "Top Ten Famous Brands in Hong Kong".
***2 photos of Chow Tai Fook Photo Album In 2003, Chow Tai Fook China Operations and Management Center was officially established in Shatoujiao, Shenzhen City, Guangdong Province.
In June 2005, the "Chow Tai Fook" trademark was recognized as a "China Well-known Trademark" by the State Administration for Industry and Commerce.
In 2007, Chow Tai Fook officially entered the Malaysian market.
Milestones of Chow Tai Fook On October 16, 2008, Chow Tai Fook Group and the China Charity Federation held a press conference in Beijing to announce the official establishment of the "Chow Tai Fook Charity Foundation". On December 12, Chow Tai Fook held the "Chow Tai Fook Beautiful Life Spanning 80 Years" media reception to welcome the upcoming 80th anniversary of the brand's founding and officially launch the new chocolate brand logo. Chow Tai Fook logo Chow Tai Fook's new brand logo design is fashionable and simple. It combines rich experience and endless creativity to lead the group towards internationalization. The brand name in Chinese and English represents the close relationship between China and Spain and highlights the international image of the group.
On November 18, 2009, Chow Tai Fook held a grand celebration of its 80th anniversary at the 798 D-Park Design Plaza in Beijing. Dr. Cheng Yutong, Chairman of Chow Tai Fook Group, specially led a group of directors of Chow Tai Fook to Beijing. Together with more than 800 celebrities and guests from all walks of life, they witnessed the extraordinary glorious moments of the brand's 80 years of glory and drew a blueprint for opening 2,000 branches in 2020.
On March 27, 2010, the China Federation of Commerce and the China National Commercial Information Center held the "2009 (18th) China Market Commodity Sales Statistical Results Press Conference" and "Wind and Cloud 2009, Who "Is the backbone of China's economic growth" award ceremony, Chow Tai Fook jewelry brand won "the first comprehensive market share of similar products in 2009". This is the sixth consecutive year that Chow Tai Fook has ranked first in the comprehensive market share of China's jewelry market. , and also won the honorary title of "Champion Star".
On October 1, 2011, Chow Tai Fook announced its official entry into the e-commerce market and launched its own e-commerce platform - Chow Tai Fook Official Mall (CTFMall). This is another masterpiece that integrates traditional operating experience into the e-commerce field after the official launch of the Taobao Mall Chow Tai Fook official flagship store. Listed on the Main Board of the Stock Exchange of Hong Kong, stock code: 1929.
In 2014, Chow Tai Fook opened its 2000th store in Wuhan Optics Valley. It acquired the luxury diamond jewelry company Hearts On Fire.
In 2016, it became a reference price member of the "Shanghai Gold" pricing mechanism and launched T Mark brand
Launched the brands SOINLOVE [21] and MONOLOGUE in 2017
In 2018, it cooperated with GIA to provide digital diamond identification certificates through blockchain [23] Acquired Lawrence Group ( LORENZO GROUP's jewelry brand Enzo.