trademark transfer needs to go through the formalities in the Trademark Office. The buyer and the seller need to sign the Trademark Transfer Contract Agreement, and then the trademark holder will notarize the trademark, which will usually be completed in 3 to 5 working days, and obtain the Trademark Declaration Notary Certificate. The prepared materials and notarial certificate will be submitted to the Trademark Office, and then the transfer fee will be paid. The Trademark Office will issue an acceptance letter and start the examination. After the examination, it will publish an announcement and issue the Certificate of Approval for Transfer of Registered Trademark to both parties. Where a registered trademark is transferred, the trademark registrant shall transfer the same or similar trademark registered on the same or similar goods together; If it is not transferred together, the State Trademark Office shall notify it to make corrections within a time limit; If it is not corrected within the time limit, it shall be deemed as giving up the application for transferring the registered trademark.
Legal basis: Article 42 of the Trademark Law of the People's Republic of China
Where a registered trademark is assigned, the assignor and the assignee shall sign an assignment agreement and file an application with the Trademark Office. The transferee shall guarantee the quality of the goods using the registered trademark.
where a registered trademark is transferred, the trademark registrant shall transfer the similar trademark registered on the same commodity or the same or similar trademark registered on similar commodities.
the trademark office will not approve the transfer that may easily lead to confusion or have other adverse effects, and notify the applicant in writing and explain the reasons.
after the transfer of a registered trademark is approved, it shall be announced. The transferee shall enjoy the exclusive right to use the trademark from the date of announcement.