According to the 2019 refrigerator brand rankings: Haier, Siemens, Midea, Rongsheng, Samsung, Casarte, Meiling, Panasonic, Yunmi, and Konka.
1. Haier: Haier Group was founded in 1984. It started with a single production of refrigerators and expanded to home appliances, communications, IT digital products, home furnishing, logistics, finance, real estate, biopharmaceuticals and other fields, becoming a global A leading provider of better life solutions.
In 2014, Haier's global turnover was 200.7 billion yuan, with total profits of 15 billion yuan. The profit growth was three times faster than the revenue growth. The online transaction volume was 54.8 billion yuan, a year-on-year increase of 2391%. According to data from Euromonitor International, an authoritative consumer market survey organization, the Haier brand's global retail sales share in 2014 was 10.2%, ranking as the world's number one large home appliance brand for six consecutive years.
2. Siemens: Since the first Siemens brand vacuum cleaner was born in Germany in 1906, the world's first temperature-adjustable automatic oven was launched in 1935, and the concept of embedded kitchen appliances was first proposed in 1959. Siemens home appliances have been the number one home appliance brand in Germany for many years. In Germany, Siemens home appliances represent excellent quality, stylish design, and reliable performance.
As a well-known home appliance brand ranked third in the world and first in Europe, Siemens Home Appliances is committed to leading the world in technology, innovation and design, and strives to bring high-quality life to consumers. Its product sales Across more than 40 countries. Siemens home appliances are the industry leader, embodying advanced ideas, pursuing excellent performance, and meeting a wide range of modern life needs.
3. Midea: Midea was founded in Guangdong, China in 1968. So far, it has established a global platform with approximately 200 subsidiaries and 9 strategic business units. Midea achieved revenue of more than 18.7 billion euros in the fiscal year ended December 31, 2015, and has approximately 100,000 employees worldwide.
Midea operates 21 production bases and approximately 260 logistics warehouses around the world. Midea is a private enterprise listed on the Shenzhen Stock Exchange. Its diversified shareholding structure shows that nearly 20% of the shares are held by international institutional investors.
4. Rongsheng: Rongsheng refrigerator is the largest refrigerator brand under Hisense Kelon and one of the earliest refrigerator companies in China. In 1983, Rongsheng Refrigerator trial-produced refrigerators in Shunde City, Guangdong Province. The following year, it built a factory and named it "Guangdong Province Shunde Zhujiang Refrigerator Factory." In the eighth year after the establishment of the factory, it ranked first in domestic refrigerator sales, and has ranked first in domestic refrigerator product sales for 11 consecutive years.
In 1994, Rongsheng, which developed rapidly and healthily, won the "Golden Bridge Award", China's highest industry award, and was awarded the title of "the best-selling domestic brand-name product in the country". Since its birth, Rongsheng Refrigerator has been adhering to the concept of "being the most professional refrigerator in China", continuously researching in the fields of "environmental protection" and "energy saving" of refrigerators, and giving consumers the promise of "win with quality".
5. Samsung: Samsung Electronics is South Korea's largest electronics industry enterprise and the largest subsidiary of the Samsung Group. Among the list of the 100 most famous trademarks in the world, Samsung Electronics is the only Korean trademark and a symbol of Korean national industry.
6. Casarte: Casarte is a brand of Haier Group. It is an international high-end artistic appliance and embedded integrated kitchen appliance brand derived from Italian elegance. It has 8 R&D centers around the world and 28 It was launched in China on September 20, 2007 after five years of hard work by more than 200 engineers from 29 manufacturing bases around the world.
Casarte's brand positioning is "creative home appliances and stylish life". It aims to interpret Casarte's "inheriting Italian artistic tradition, relying on global design and manufacturing resources, using artistic appliances rich in humanistic care and embedded integrated kitchen appliances, and joining hands with elite people who love life to jointly create a stylish life" ” brand connotation.
7. Meiling: In 1983, Meiling embarked on the road of professionally manufacturing household refrigerators, marking the birth of a nationally renowned brand. Meiling became a household name, resounding across the country. For more than 30 years, Meiling has always adhered to the principle of "independent innovation, created in China" and has been unswervingly focusing on the refrigeration industry, carefully building the core competitiveness of the enterprise through technological innovation and product innovation.
Meiling established the first RoHS public safety testing center in Anhui Province, enabling Meiling to continuously achieve breakthrough results in many fields such as energy saving, frost-free, cryogenics, and intelligence, and has developed hundreds of products. Different models of refrigerator products meet the needs of consumers at different levels, and the quality level continues to rise.
8. Panasonic: Panasonic is one of the world's largest electronics manufacturers. Panasonic's Chinese name is "Panasonic". In the early days, it was called National. It was gradually changed to Panasonic starting in 1986. From October 1, 2008, it was all unified into Panasonic. Panasonic was founded in 1918 by Mr. Konosuke Matsushita, known as the "God of Management."
When it was founded, it was a small workshop composed of three people, and its main business was electric lamp holders. After several generations of efforts, it has now become a world-famous international comprehensive electronic technology enterprise group. Panasonic's products involve home appliances, digital audio-visual electronics, office products, aviation and many other fields and are world-renowned.
9. Yunmi: Yunmi whole-house Internet appliances was established in May 2014. It is a young high-tech company focused on using the Internet to transform the traditional home appliance industry. The goal of Yunmi whole-house Internet appliances is to create a new species in the home appliance industry, with an international team, excellent R&D strength, breakthrough and innovative black technology, and world-amazing industrial design;
Humanized experience and innovation The Internet marketing model brings smart and convenient life to young Chinese families. Based on user demand scenarios, Yunmi's whole-house Internet appliances include artificial intelligence water purifiers, Internet refrigerators, Internet smart hoods and stoves, etc.
10. Konka: Konka is Konka Group, the full name is Konka Group Co., Ltd., which was founded on May 21, 1980. It was formerly known as "Guangdong Guangming Overseas Chinese Electronics Industrial Company" and was born after China's reform and opening up. The first Sino-foreign joint venture electronics enterprise. In accordance with the development direction of "technology + industry + urbanization" and the development model of "hardware + software, terminals + users, technology + investment control";
Based on the consumer electronics business, with "technology + With the support of the composite capabilities of "investment and control", we will upgrade to strategic emerging industries, expand to industrial real estate business, and extend to the Internet and supply chain service business, forming an industrial product business group, a science and technology park business group, a platform service business group, and an investment and financial business group. A new situation for the coordinated development of the four major business groups.