Clothing store market research report template

As the quality of individuals continues to improve, the scope of application of the report becomes wider and wider, and the professional terms involved in the report must be explained clearly. Do you know how to write a report well? Below is a clothing store market research report template that I carefully compiled. I hope it can help everyone.

For clothing entrepreneurship, if you have not done sufficient market research, you have no right to speak. The main purpose of opening a clothing store is to tap into the target customer base and better cater to their needs and preferences when positioning the store. Market research for clothing entrepreneurship involves many aspects, not only traffic conditions, but also the surrounding environment. Clothing store market research report Part 1

1. Is the traffic condition convenient?

First of all, to do market research in clothing entrepreneurship, you need to understand the traffic conditions. After customers arrive at the store, is it convenient to park? Is it convenient to transport goods? Is it convenient to take a bus from other locations to the store, etc. These issues require careful consideration. Convenient transportation conditions have a great impact on store sales.

2. How is the environment around the store?

Secondly, market research also requires an in-depth understanding of the environment around the store. One meaning refers to the environmental conditions surrounding the store. For example, some stores are located next to or near public toilets. Not far away are garbage dumps, smelly ditches or flying dust outside the store, which will affect the rate of customers entering the store. Another meaning refers to the prosperity of the store's location. Generally speaking, if a store is located near a station, in an area with high population density in a commercial area, or on a street where peers are concentrated, there will be a greater flow of customers. In addition, the location at three-way intersections and corners is good, but the location on slopes, remote corners, and places with high buildings is not good.

3. Income level of target customers

At the same time, market research also needs to understand the income level of target customers. The quality of business not only depends on the location of the store, but also has a close relationship with the store's business content, business methods, services, and image. If the target consumer group has strong purchasing power, it will naturally help improve performance, and it will also be of great help to clothing entrepreneurship.

4. Are the surrounding facilities beneficial to the store?

Finally, if you want to succeed in a clothing business, you need to understand whether the facilities around the store are positive. Although some shops are located along urban arterial roads, the fences on both sides of the arterial roads have greatly affected their business. Therefore, you should pay full attention to this when choosing street-facing shops. At present, many large and medium-sized cities are relatively concentrated and have formed various areas, such as commercial areas, tourist areas, university areas, etc., and targeted analysis and investigation are still needed. Clothing Store Market Research Report 2

Since the reform and opening up, my country's economic construction has made great progress. People's living standards have improved significantly. Among "clothing, food, housing and transportation", "clothing" ranks first. People's requirements for clothing are ever-changing, from color to style to brand. Different consumer groups , Different consumer psychology forms different consumption levels.

Consumers in the clothing market are a huge consumer group

At present, the population of mainland China is nearly 1.3 billion. Clothing consumers are an absolutely huge group. This figure is the most convincing description of the huge characteristics of China's clothing consumer group. The number of consumers is an influencing factor that must be considered in any industry, and it is especially important for the clothing industry. my country is traditionally a large clothing consumer country. The so-called "big" comes from the population, which is an important basis for evaluating the prospects of the clothing industry. Not only that, the growth of the national economy also provides material possibilities for consumption in the clothing market. In other words, when we consider China, a consumer group with a population of nearly 1.3 billion, what we consider is no longer the issue of clothing for everyone, but to meet the current people's ever-improving aesthetic and clothing culture requirements. What our country has is a consumer group with considerable purchasing power and strong desire to purchase.

Second, consumers in the clothing market are a complex group.

Consumer purchasing behavior is affected by income level, geographical area, national habits, religious beliefs, cultural traditions and social development level, etc. The influence of objective conditions is closely related to the individual’s age level, education level, aesthetic taste, consumption purpose and other subjective factors. China is a country with an ancient history, long traditions, vast territory, and many ethnic groups. The huge differences among its clothing consumers in the above aspects are reflected in the vast differences in clothing consumption demands. Therefore, in addition to having a huge absolute number, it is also an extremely complex group. From the analysis of purchasing power, there are many different levels of clothing consumer groups in our country, ranging from wealthy, well-off to subsistence. If we make a rough division based on region, the basic performance is that the overall purchasing power and purchasing desire decrease from southeast to northwest.

Taking consumers in Tianjin as an example, the income levels of Tianjin citizens vary greatly, thus showing significant differences in consumption behavior. Studying the market, it can be found that consumers’ requirements for clothing brands and styles are quite different in the price ranges of high, middle and low levels. Low-income consumers tend to pay more attention to “affordable” price requirements for clothing; middle-income consumers Consumers who pay attention to clothing should be beautiful and comfortable as well as reasonably priced and easy to accept; consumers with high income levels are very different. They pay attention to brand quality and require clothing to show their status and taste, but ignore the price. Therefore, the clothing market requires dislocation management to meet the different needs of consumers at all levels.

The degree of difference in consumption behavior caused by different regional differences also changes with the income level of consumers: it is more prominent among middle- and lower-class consumers, but not among upper-class consumers. Obviously, this is a fundamental issue. Currently, the sales performance and popularity of high-priced brands such as SPRIT, ELLE, POLO, FENDI, BCBG, MAXMARA, etc. in Beijing and Tianjin are not much different. Among the upper-class consumer groups, the impact of regional differences cannot cause many substantial differences in consumer industries. No matter where they are, their consumption will be concentrated in those top brands that indicate nobility and wealth.

Different consumption purposes will also affect consumers’ purchasing behavior. For clothing consumers, dressing themselves and giving gifts are the two most basic consumption purposes. When gift-giving becomes the purpose, consumers' selection criteria are likely to focus on price. In this special consumer industry, the conventional principles of consumer classification will be completely subverted. Even very poor people may purchase clothing products several times their consumption capacity in order to achieve the effect of "excellence".

The above factors that may cause differences in consumer behavior are distinguishable and predictable, and are suitable to be used as the main basis and reference for formulating production and marketing plans. Industry manufacturers should pay sufficient attention to them.

3. Consumers in the clothing consumption market are a group with gradually mature psychology.

Clothing consumers are a group with gradually mature psychology. This is the inevitable result of the rapidly changing national conditions. . This is reflected in:

First, the overall income of consumers continues to increase, which will lead to an increase in demand for clothing products and a further enhancement of actual purchasing power;

Second , consumers began to show polarization in purchasing tendencies, and purchasing power gradually concentrated in two areas: high price and medium and low price. This change can be confirmed by the changes in market demand for apparel consumer goods: high-end luxury brands are popular in the Chinese market, and China has become an important emerging market for many top apparel brands in the world. Sales are also promising;

Third, changes in lifestyle have caused consumer demand for clothing types to rise rapidly. The speed is so fast that existing clothing products appear to be somewhat single and outdated every moment. This change has accelerated the professional segmentation of the domestic clothing market. Banquet wear, wedding wear, casual wear, professional suits, etc. have become regular categories in the market.

It is conceivable that in the future clothing market, products with more specific targeting will be more popular.

Fourth, social hot spots, popular culture, and international trends all prompt consumers’ aesthetic tastes to constantly change. In the past two decades, the significant improvement of China's economic level has made people no longer limited to the practical needs of clothing, and began to pay attention to the deeper functions of clothing, such as dressing up and expressing oneself. Their speed in accepting and digesting new things and fashion trends is astonishing, but at the same time they also have a preference and persistence in their own traditions, which to some extent is almost elusive.

Fifth, consumers are becoming increasingly mature. The prosperous market and developed information provide them with the best quick clothing education courses. More and more people are beginning to get rid of their gullible and blindly obedient consumption habits, gradually realizing their real needs, and have a better sense and judgment of clothing style, style and quality-price ratio. In view of this, understanding their hobbies and then giving them the best choice will be the only correct way for manufacturers trying to enter the Chinese clothing market. ;