A logo, also called a logo, is a symbol with special meaning. It is a visual symbol of the image of a person, object or group. American philosopher Charles Sanders defined a logo as: "A symbol is a symbol of the image of a person, object or group." For someone or a company, someone or a company has certain qualifications in certain aspects and can represent something. A logo is a visual expression of information. It originates from people's life practice and refines and refines ideas. Abstraction and processing are finally materialized in the form of graphics, expressing certain spiritual connotations and conveying specific information. As a visual symbol for identifying and conveying information, it embodies the specific characteristics of specific things with its beautiful and concise modeling language. image.

2. The meaning of the logo

The logo is a kind of concentrated symbolic art, which belongs to the category of brand visual identity. It represents a specific thing and has its specific connotation. According to the evaluation Standards can be broadly divided into two categories: commercial and non-commercial. They play a very important role in establishing image, amortizing products, strengthening communication, increasing recognition, etc. Especially in business, they enable enterprises and customers to communicate effectively. One of the important carriers, it can make the brand's work easier to express and reflect. In the company's continuous marketing communication, the company and corporate logo will gradually show the characteristics of the company, making customers associate with it, thus ultimately expressing the corporate philosophy. , corporate personality and other purpose marks are not separate artistic symbols. They are the most important and basic link in the image recognition system, the core soul of the institutional image recognition system, and the symbolic embodiment of core values ??and corporate status. If the corporate logo is not promoted, it will just stay on a pattern. It cannot express any corporate attributes

3. The role of logo

1. Establish an image

The brand image of a product is mainly established by a trademark. A good logo can not only accurately establish and create a good brand image, but also H can express the concept and spirit of the enterprise, product or brand, such as Mitsubishi The company's logo is made up of three rhombuses that are full of strength and are grouped into an expandable divergent graphic, implying that the company and its products can develop infinitely and move forward forever, which well explains the corporate philosophy. At the same time, a good logo has specific connotation and beautiful shape to convey specific information, and has the potential for continuation and development. For example, the world-famous brand Shell Oil Company constantly updates its corporate logo to ensure that it always embodies the brand concept and spirit of the company in different eras

2. Daughter-in-law promotion

With the development of social economy and changes in people's aesthetic psychology, logo design is becoming increasingly diversified and personalized, with the application of new materials and new technologies, as well as digitalization and networking. Realize, logo design plays a role in promoting and establishing the brand in a wider visual field.

3. Guarantee credibility

Brand, "Quality wins trust, and the trademark is The guarantee of credibility gives people a sense of integrity. Through trademarks, the quality of goods can be identified and judged more quickly and accurately

4. Conducive to competition

Excellent trademarks are distinctive and visually impactful, easy to identify and remember, guide and promote consumption, and generate beautiful associations, which are helpful to stand out among many products. For example, the McDonald's and Baishi Cola logos have played a very good role in this regard