As we all know, it takes about a year to register a trademark according to normal steps, which is obviously not conducive to the company's product layout. Therefore, many businesses choose trademark transfer and trading to obtain trademarks. Especially compared with trademark applications, trademark transfer has natural advantages.

Advantages of trademark transfer:

The biggest advantage of trademark transfer is its speed. For trademark applications, the time cycle for trademark transfer takes about six months to successfully transfer, and the pass rate is also higher than trademark applications. Both the time of trademark registration and the comparison pass rate of trademark graphics are higher than trademark registration. As the saying goes, time is life, especially for some businesses that continue to use trademarks, transferring a trademark is more overwhelming than registering.

Although the probability of successful trademark transfer is higher than that of registration, trademark transfer also has certain risks. Although the risks are small, these details cannot be ignored.

The risks of trademark rights transfer are mainly reflected in the following aspects:

Trademark ownership and use rights: When accepting a trademark transfer, the trademark transferee needs to consider whether the trademark has legal significance ownership and use rights, and whether other individuals or organizations have the opportunity to apply the trademark to prevent subsequent disputes.

Validity of the trademark: The trademark transferee should pay attention to whether the transferor still has the right to dispose of the trademark, and the registration time and validity of the transferred trademark.

3. Regionality of the trademark: For some cross-border trademarks, the trademark transferee needs to confirm whether the trademark has actually obtained a trademark application in the relevant country, and whether it can continue to apply for the trademark in a timely manner.

4. Trademark consistency: When accepting a trademark transfer, it is necessary to determine whether the company's legal products or business scope are consistent with the scope of goods or services specified by the trademark. If inconsistent, it may constitute an illegal act.

Trademark similarity: The trademark owner must clarify whether there are similar trademarks in the trademark application and whether they have the same business name and domain name.

These are some small details that need to be paid attention to in trademark transfer, but failure to pay attention to these details may lead to failure of trademark transfer.