1. Form and content should be the same, concrete and distinct, and the commodity itself can be known at a glance.
2. fully display the goods. There are two main ways to do this. One is to represent the goods with vivid color photos. This is the most popular in food packaging, such as chocolate, candy, canned food, etc. Realistic color photos make people drool over color, taste and shape. The second is to directly display the goods themselves. Fully transparent packaging and skylight packaging are very popular in food, textiles and light industrial products.
3. There should be specific and detailed written explanations. On the packaging pattern, there should also be specific instructions about the raw materials, preparation, efficacy, use and maintenance of the product, and if necessary, a concise schematic diagram should be attached.
4. emphasize the image and color of goods. It is not only transparent packaging or fully expressing the inherent color of the commodity itself with color photos, but also using more image tones that reflect large categories of commodities, so that consumers can generate cognitive reflections similar to signal reflections and quickly know the contents of the packaging by color. For example, the upper body of Marlboro cigarette case is dark red, and the lower body is pure white. The color matching is eye-catching and prominent, which reminds people of the masculinity of western cowboys. The cigarette case is decorated with the gilded logo of Philip Morris Company: two fine horses guard a golden crown, and the black Marlboro trademark makes people feel that Marlboro is distinguished.