As we all know, AliExpress still has strict requirements for franchisees, such as having a business license or brand trademark, etc. Recently, some friends want to know whether AliExpress needs a brand? Next, we will tell you about this aspect.

AliExpress brand, whether the AliExpress brand can be used.

No, it’s great to have your own brand, but it’s okay not to have a brand. Although AliExpress has strict requirements for store qualifications, as long as you follow its AliExpress rules and prepare relevant Information can be successfully passed the review, and the brand is not required to open a store.

No brand?

The first is a registered trademark.

The most direct way is for the seller to apply for registration of a trademark in person, which can be domestic or foreign. Everyone prepares relevant materials according to specific requirements, and then registers it at the Trademark Office. However, trademark registration takes a long time, about 7-8 months.

There are also the following regulations for the entry of AliExpress brands:

(1) Trademarks registered in China or overseas must be registered in English;

(2) Can be R mark or TM mark.

(3) Some brand trademarks can only be used by invitation from the platform.

2. Obtain trademark license.

You can also obtain a brand authorization certificate by contacting some brand companies or suppliers with the right to resell certificates, and then select the brand for sale when you settle in.

For trademark authorization, everyone must obtain a complete trademark authorization chain. Otherwise, if a complaint is filed, it will be difficult for the complaint to be successful without any proof of authorization.

Select a category without trademarks.

Not every type of product requires sellers to have a brand on AliExpress; if the above two operations are not feasible, then you can find out which products on AliExpress do not require a brand, and then sell these products. However, there are relatively few categories without brands, and sellers also need to find corresponding categories based on these categories, which is more troublesome.