The trademarks have different colors, fonts and textures.

1. The colors of the trademarks are different: The genuine Dove trademarks are full and uniform in color, while the fake ones have uneven or defective trademarks.

2. Different fonts: The authentic Dove trademark fonts are clear and concise, while the fake trademark fonts will be blurry or have errors.

3. The texture is different: the genuine Dove trademark has good texture and has a concave-convex feeling, while the fake trademark has no concave-convex feeling or the concave-convex feeling is not strong.