The design of the Nike swoosh logo is inspired by the statue of the goddess of victory in Samothrace.

In 1971, a student named Caroline Davidson designed the first Swoosh logo, whose creative inspiration came from the wing feathers of the ancient Greek statue "Samothras Victory". In her design concept, the wings are outlined by countless inverted checkmarks, and she finally designed the Nike Swoosh Logo we are familiar with.

Blue Ribbon Company, the predecessor of Nike, purchased this trademark and has still used it to this day. And it is precisely because of this opportunity that this "hook" became the most famous "hook" in the world.

The increase in company value has also led to an increase in the value of trademarks, and trademarks have therefore become part of the company's hidden assets. Therefore, Chengdu Qianyi Finance reminds: the earlier a trademark is registered, the more beneficial it will be.

The Nike trademark has become a classic:

"Nike" has developed from a small shoe shop into a very well-known sports brand with a large number of fans around the world. When talking about "Nike", the first thing that everyone thinks of is its LOGO, the super classic "hook". This logo has become one of the most famous trademarks in the world, distributed in large and small business centers around the world.

The name NIKE is very auspicious in the eyes of Westerners. It is easy to read and remember, and can be called loudly. The feathers, which symbolize the wings of the Greek goddess of victory, represent speed, but also movement and gentleness. The Nike trademark has a simple and powerful shape and is as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods.

Reference for the above content: Baidu Encyclopedia-Nike