Mizu women's clothing pursues "fashion, elegance and comfort" in the theme design style, and realizes the perfect combination of color, pattern and technological treatment in clothing with beautiful outline lines, smart details and appropriate exquisite technology, accurately deduces the elegant, noble and fashionable temperament of modern women, and meets the ever-changing consumption needs of fashionable women. This positioning makes it have certain characteristics in the market and is favored by some consumers.

Mizu women's clothing is cheaper, between the second-line and third-line brands. Although its popularity and R&D ability may be slightly lower than that of first-line brands, it has considerable strength in product style, fabric selection and craft fineness, and also has its own characteristics.

Hangzhou Mizu Clothing Co., Ltd. is a modern clothing enterprise integrating product research and development, production and marketing. The company mainly deals in "Mizu" women's brand series fashion.