Legal analysis: the transfer of the company's cancellation of trademark rights: as long as the heir expresses his acceptance of trademark rights and performs the transfer procedures of registered trademarks with the Trademark Office, the transfer of trademark rights can be realized. Before the cancellation of the company, the trademark under the company name can be transferred to other companies or individual operators, but remember to keep the electronic file, copy of the business license and official seal as proof of transfer, and the liquidation organization or department that accepts the enterprise property can apply for trademark transfer.

Legal basis: Article 42 of the Trademark Law of People's Republic of China (PRC) assigns a registered trademark, the assignor and the assignee shall sign an assignment agreement and file an application with the Trademark Office. The transferee shall guarantee the quality of the goods using the registered trademark. Where a registered trademark is transferred, the trademark registrant shall transfer the similar trademark registered on the same commodity or the same or similar trademark registered on similar commodities together. The Trademark Office shall not approve the assignment that is likely to cause confusion or have other adverse effects, and shall notify the applicant in writing and explain the reasons. After the transfer of a registered trademark is approved, it shall be announced. The transferee shall enjoy the exclusive right to use the trademark from the date of announcement.