Xiaomi's application for the trademark of Lei Jun Pinyin is very important to the enterprise. The trademark belongs to intangible assets, which have a subtle influence on the enterprise. Because of the existence of intangible assets, many trademarks can have certain value, which is intangible, but also huge. We often hear the word capital premium and the trademark is usually the premium of the enterprise. Why luxury goods are so expensive in daily life? Therefore, brand intangible assets such as trademarks are very important for enterprises.

among many five-star markets, technology is the most important for enterprises, followed by trademarks. The development and profitability brought by technology to enterprises are particularly high, so many scientific and technological enterprises attach great importance to R&D strength. They put a lot of their own funds into the R&D department and give R&D personnel a high salary. This is because when R&D personnel obtain an achievement through R&D, they can promote the technological development of the whole industry. If an enterprise can get this technology first, it may lead the development of the industry, so technology is the first important thing for enterprises. Followed by trademarks, trademarks are the most important embodiment of an enterprise's popularity. We often hear about the capital premium, that is, the value that a trademark brings to an enterprise.

So in daily life, trademarks have a great influence on every enterprise. Therefore, the preemptive registration of trademarks can occupy favorable market opportunities for enterprises. Outstanding trademarks can bring more profits to enterprises. Therefore, the marketing departments and financial departments of many enterprises will apply to enterprises to register certain trademarks as soon as possible, which will play an important role in promoting the subsequent development of enterprises. Both Xiaomi and other companies attach great importance to the registration of corporate trademarks.

The intangible assets such as trademarks bring great profits to enterprises, so we should register trademarks as soon as possible when we find them, so as to avoid the losses suffered by enterprises because the trademarks are registered first by others.