Why do some people not consider Chevrolet when buying a car?

Chevrolet is a series of products owned by General Motors. Its sales volume in the United States is quite good. In a certain respect, it is a "symbol of the American spirit". Everyone’s biggest impression of Chevrolet should be the Bumblebee in the Transformers movie series. Presumably most car owners like Chevrolet because of it, but why is a car that sells so well in the United States but has low sales in China? Cool?

Car logos look like women’s products

Americans believe in Christianity, and the biggest symbol of Christianity is the cross, and Chevrolet’s car logo happens to be a cross. In a way, Chevrolet is The trademark caters to the psychology of most car owners in the United States. But after arriving in China, the car logo somehow evolved into something like "aunt's scarf", which caused some car owners to start to reject this brand from the bottom of their hearts.

Vehicles do not maintain their value, short-term discounts are huge

The pricing of GM series cars is very magical. In order to maintain your own brand image, the starting price and pricing of vehicles must not be low. But for the sake of sales, there is a situation where a new car is given a 10% discount after it is launched, a 20% discount after March, and a broken bone after half a year (just kidding). Most of the new car owners who are early adopters will lose money. Therefore, GM Car owners should never buy a new car as soon as it is launched. It is best after this wave of popularity. The huge discounts on new cars have resulted in used cars not being sold at high prices, which directly leads to the low value retention rate of GM models.

The quality of the vehicle itself is really unsatisfactory

The best-selling Chevrolet series should be the Cruze series. Our most common problem with the Cruze series is that the ignition coil is easy to break, causing the vehicle to often shake and lose power; The thermostat is always broken, causing the water temperature to be easily high; the oil-water separator is often broken, resulting in oil in the auxiliary kettle of the water tank, which emulsifies into a white substance after high temperatures, etc. Friends who frequent the Internet will also see a lot of complaints about the video. When repairing the Cruze's engine, the repairman has to burn incense and worship Buddha, praying for everything to go well. The main reason is that repairing one thing that breaks the other can never completely solve it. These all reflect from the side that the quality of general series products needs to be improved.

Chevrolet has not done well in the three major parts of cars that Chinese people are interested in: engines, gearboxes and chassis. This must be an important reason for affecting sales.

The product layout is unreasonable

Most of the Chevrolet models on sale in the domestic market are less than 100,000 yuan, and those above 100,000 yuan are the Malibu and Equinox models. , such a product structure has reduced the Chevrolet brand to a cheap product, and this has also been finalized in the minds of most car owners. Moreover, product updates are slow, high-end models are not introduced, the interiors are the same, and the feeling of plastic is serious. These are all hindering the development of Chevrolet. Important reasons.

Summary

Although Chevrolet models have many shortcomings, the repeated offers have actually made Chevrolet’s market share not low. Although the vehicle failure rate will be A little higher, but there are also many accessories in the aftermarket. Relatively speaking, the cost of later use is also slightly lower.