The contribution of the Yihetang milk tea franchise project to the industry includes not only the low-cost strategy, but also the high-quality roasted milk launched 7 years ago. Now, all major manufacturers have launched authorized formulas, and industry tracking surveys show that the roasted milk sold in Yihetang franchise stores is no less popular than it was back then. Yihetang roasted milk has become a transitional solution to replace traditional Taiwanese milk tea. Yihetang franchise application

The total sales volume of Yihetang roasted milk in the market has reached 100 million copies. Why is the product so different? Mainly because of its unique flavor. Originally milk tea is a combination of milk and tea, with a delicate fragrance And elegant. If you use non-skimmed milk powder, it will have a sweet and greasy taste, which is also a different style. However, the appearance of roasted milk brings a unique charcoal flavor. This burnt aroma is so distinctive that the product quickly became popular as soon as it was launched. Sold out.

In 2013, the single product sold in the store every day accounted for 17% of the total sales. Some people wonder, milk tea is a liquid, how can it be baked? In fact, if you want to make a different flavor, It is not grilled through charcoal, but by frying the caramel color and adding it according to the proportion to produce a unique charcoal grilled flavor. This kind of milk tea requires a high degree of craftsmanship. The caramel is made in advance, and the mixing process must be completed according to the proportion. Otherwise, the taste will be too strong and it will appear bitter, and if it is too light, it will not overwhelm the original milk flavor.

Many companies have imitated it for many years, but could not make it exactly the same. It was not until 2017 that some brands obtained the formula by paying licensing fees. Nowadays, the entire industry has roasted milk, but in terms of authenticity, people still like Yihetang. I think back when Taiwanese brands launched pearl milk tea, which opened up opportunities for the milk tea industry in the mainland. Nowadays, mainland merchants have counterattacked through roasted milk and reoccupied the market. It must be said that the success of a product has laid the foundation of the brand.

It is precisely because for many years, no product can compare with roasted milk, so the company still keeps it in the recommended menu. The price of roasted milk generally reaches 10 yuan, but Yihe However, Tang still insists on the price of 7 yuan, and it has become a corporate creed to not forget the original. This product will remain a nostalgic product for a long time. Each store will prepare the ingredients in advance and wait for customers to come to the door before mixing. The time does not exceed 8 minutes, which can be said to be convenient and fast.

Yihetang roasted milk has dominated the menu for 7 years. While many products were taken off the shelves for secondary research and development, this classic product never changed its formula, proving its vitality. People love this unique burning aroma. Brown sugar is slowly cooked to sugar color, and then mixed into pure milk in proportion. Paired with oolong tea, it becomes a classic cup of roasted milk. If you have time to sit in the store, don't miss it.