Income method. This method calculates the value of intangible assets based on their economic benefits or the present value of future cash flows. Such as goodwill, franchised agency, etc. The key to this method is how to determine the appropriate discount rate or capitalization rate. This method also has the problem of difficulty in separating the economic benefits of a certain intangible asset. In addition, when a certain technology is still in the early development stage, its intangible assets may not have economic benefits, so this method cannot be used for calculation. Trademark value evaluation data collection directory

1. Basic enterprise information

1. Industrial and commercial enterprise legal person business license, tax registration certificate, production license, etc.;

2. Company profile, legal representative profile, organizational chart, equity structure chart;

3. Relevant application materials or certification certificates for national well-known trademarks and provincial famous trademarks;

4. News media, consumer feedback information such as relevant reports and evaluations on trademarked product quality and after-sales service;

5. Brief introduction to the research and development of technical products, technical appraisal materials such as scientific and technological achievement appraisal reports or technical product instructions;

6. Distribution of enterprise sales network;

7. Enterprise product quality standards, enterprise annual work summary;

8. Trademark product award certificates, corporate honorary certificates, and legal representative honorary certificates;

2. Property rights information

1. Trademark registration certificate and related legal documents for change of registration;

2. Trademark pattern and explanation;

3. Relevant approvals or economic contracts and other legal documents involving trademark property rights;

3. Financial Information

1. The company's financial annual statements and annual financial analysis reports for the past five years (including the assessment base date);

2. Production and operation statistics of the company's main products;

3. Enterprise trademark investment statistics over the years (including advertising, exhibition, etc. expenses);

3. The company's trademark product planning and additional investment plan for the next five years;

4. The company's trademark product revenue forecast for the next five years (Table C) and forecast description;

IV. Other information

1. List of basic information on registered trademarks (see attached table);

2. Trademark renewal commitment letter;

3. Corporate Commitment