In today's 21st century, the Internet era, and the era of intellectual property rights, trademarks, as an important intangible asset of enterprises, are receiving more and more attention. They are not only a link for enterprises to convey brand value, but also a way to generate wealth. magic weapon.
The company went bankrupt and the trademark was sold for 5.02 million yuan
We know that the value of a trademark generally depends on the name of the trademark. If the trademark name has a certain degree of communication and popularity, the value of the trademark will naturally increase. According to analysis reports, intellectual property assets account for as much as 75% of the valuation of listed companies, becoming the main asset for corporate growth and value creation.
On November 25, 2016, the bankruptcy case of Guangdong Yinbai Innovation Aluminum Co., Ltd. (2015) Fo Zhong Fa Min Er Po Zi No. 14, its "Gold One Hundred" and "Yin One Hundred" "A total of 35 trademarks in the series were sold on the Taobao Judicial Auction Platform of the Foshan Intermediate People's Court at a price 9 times higher than the starting price, with a transaction price of RMB 5.02 million. That was enough to revive the bankrupt company.
Trademark trading may become the next trend
It is understood that 3 companies in China close every day and 10 companies open at the same time. During this period, there is a huge demand for revitalizing idle intellectual property rights. , especially the circulation between trademarks, coupled with the support of national dividend policies and the upsurge of national innovation and entrepreneurship, trademark transactions are likely to become the next trend in intellectual property transactions.
Trademark transactions are becoming increasingly popular, and transaction prices have set new transaction records time and time again. Yahoo’s “Yahoo!” trademark was conservatively estimated to be sold for US$960 million, and Apple paid US$60 million to obtain the “iPad” trademark in China. Why is the value range of a trademark so wide? How is the value of a trademark assessed, from thousands to millions, and what are the essential differences between them?
Don’t miss 2-3-character trademarks
With the increase in trademark registration applications every year, the trademark rejection rate is also getting higher and higher. In particular, text and letter trademarks, as non-renewable resources, are very important to enterprises. It is even more difficult to successfully register a two-character or three-character trademark.
Currently, 18% of trademark transaction prices are below 10,000 yuan; 68% of trademark transaction prices are between 20,000 and 50,000 yuan; and 0.9% of trademark transaction prices are above 200,000 yuan. If you stock up on some high-quality and high-priced trademarks now and sell them when you have a suitable opportunity in the future, you can make a lot of money.
National Day and Mid-Autumn Festival are approaching, and now Bajie Intellectual Property has launched a batch of high-quality trademarks that are very suitable for the occasion.
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The design and text of "Phoenix Seal" and "Flower Enjoying the Moon" contain a lot of Chinese elements. They are elegant and beautiful. They have already gained a certain popularity. Enterprises can save a lot of costs when promoting their brands;
"Gongyiwei" and "Jingxi" have a strong atmosphere of palace history, nobility and wealth, and products using this trademark must also be All have extraordinary brand stories.
[Zhu Bajie Intellectual Property]