tmall mall stores are divided into flagship stores, specialty stores and franchise stores. Let's take the flagship store as an example to talk about the entry conditions and expenses:

company qualification

1. The registered capital of the store-opening company is more than RMB 1 million (including RMB 1 million)

2. The store-opening company has been established for two years or more according to law

3. The store-opening company needs to be qualified as a general taxpayer

Brand qualification

Trademark registration certificate (R standard) or trademark registration acceptance notice (TM standard) Specialty stores: the deposit for shops with trademark registration acceptance notice (TM standard) is RMB 1,, and that for shops with registered trademark (R standard) is RMB 5,;

franchise stores: the deposit for shops with trademark registration acceptance notice (TM standard) is RMB 15,, and that for shops with registered trademark (R standard) is RMB 1,.

annual fee

the annual fee of tmall stores is divided into 3, yuan and 6, yuan according to the business category.

Many merchants are very interested in entering Tmall, but they don't know much about the cost of entering Tmall. Today, I counted the cost of entering Tmall, hoping to help the merchants.

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Tools and materials:

Merchants

Computers

I. Margin

1

Different store types and trademark margin standards are different:

Tmall fees for brand flagship stores and specialty stores: 1, yuan with TM trademark, all of which are 5, yuan with R trademark.

2

The fee for the exclusive store Tmall Mall: 15, yuan with TM trademark, and 1, yuan with R trademark

3

Store flagship store: the deposit is 15, yuan.

4

franchise stores dealing in special commodities (such as fruits and imported commodities) for which registered trademarks have not been applied in Chinese mainland: the deposit is 15, yuan.

5

Taobao Tmall deals in books, videos, services and electronic ticketing vouchers. The deposit collection methods are: 5, yuan for flagship stores and specialty stores, and 1, yuan for franchise stores;

6

"Medicine" business category: the deposit is 3, yuan

7

Online games and QQ ","Telephone communication "and" tourism "business category: the deposit is 1, yuan.

Annual software service fee

1

The annual software service fee, also called annual software service fee, is what merchants must pay when operating in Tmall. For details of the signing fee payment, please refer to Tmall Annual Fee Payment, Discount and Settlement Standard for Software Services in 219. The following figure shows some categories of fees:

2

In order to help and encourage businesses to improve their service quality and expand their business scale more effectively, as long as their DSR scores meet Tmall's minimum standards, the annual fee can be refunded to them, but the specific proportion of refund depends on Tmall's sales requirements under business categories.

software service fee

1

As a platform, Tmall certainly needs to make money, so every transaction on the Tmall platform will be charged a certain service fee by the platform. Then the service fee rate is determined according to the category of goods, which is about .1%~5%. Specifically, it should refer to the requirements of Tmall's annual fee for software services in 219.

Special note

If Tmall's deposit is deducted, the merchant must make up it in time, which is also to protect the rights and interests of consumers; If there are irregularities in the operation of the store or the DSR score does not meet the requirements of Tmall, it will affect the refund of the annual fee.