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Is registration with a trademark agency sure to be successful?

If you search on the Internet, there are many trademark agencies with varying strengths. You will find that they have everything, including successful trademark registrations, expedited registrations, and ultra-low-cost registrations. They all exist. How we judge is the key. This article will talk about the topic of successful trademark registration.

This question is definitely negative. The trademark registration has not been successful. As long as it is a formal company, it will help customers conduct detailed analysis and search of the trademark before registering the trademark to judge the trademark. Can a trademark be applied for registration at the Trademark Office? Although a series of analyzes and searches have been carried out, there is no guarantee that there is no risk to the trademark. These procedures only serve to eliminate the risk of trademark registration, because this risk is unavoidable and can be handled directly at the Trademark Office. The Trademark Office cannot guarantee 100% that your trademark will be certified.

Then the question arises, why can’t it be confirmed that the trademark can be registered? The main reasons are as follows:

First of all, there is a query blind spot on the Trademark Office website for about 6 months. Therefore, the Trademark Office has no time to enter the application information into the database during these 6 months. Query blind spots cannot be avoided and are essential, so this risk cannot be avoided.

Secondly, due to the impact of the imperfection of the "Trademark Review Standards", there are many similar trademarks in the "Trademark Review Standards" that are not fully recorded and formulated, so in similar trademark applications Some were passed and some were rejected. The reason for this situation is determined by the subjective judgment of the auditor, so there are both passed cases and rejected cases.

Lastly, since it is a human review, we all know that everyone’s subjective judgment standards are different, so similar trademarks may have different results when encountering different reviewers during the review. This The review quality and subjective judgment standards of various auditors are also beyond the control of trademark searchers.

To put it simply, there is a blind search period for trademarks. During this period, trademarks cannot be searched, which is also the main reason why trademark registration is unsuccessful. Anyway, if the trademark registration is approved, you should be careful.