Yuquan wine origin: Acheng, Harbin, China.
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65438-0959 Under the investment of the Ministry of Commerce and the organization of the Heilongjiang Provincial Government, Yuquan Winery in Heilongjiang Province was formally established. The winery is located in Yuquan Town, Acheng County, Heilongjiang Province, covering an area of 654.38+0.5 million square meters. It is a national second-class enterprise, a model of provincial civilized units, a leader in the northeast liquor industry and the largest liquor production enterprise in the province.
Good wine has a good spring. Yuquan Town is one of the cradles of distilled liquor in China. As early as more than 850 years ago, Xiao Baozhen, the founder of Taiyi Road, passed the distillation method of Taiyi Road to the Jin royal family to repay the emperor's kindness. Emperor Xizong of Jin ordered the establishment of a royal wine shop in Yuquan, a suburb of Beijing, to distill royal wine with local Yuquan water, and the earliest distilled wine in northern China was born in Yuquan. Since then, Yuquan convenience wine shop has been everywhere, and it has been famous all over the world for nearly a thousand years.
After the establishment of the winery, on the basis of inheriting and carrying forward the brewing technology of Jin Dynasty, the brewing technology was continuously reformed and innovated. During the period of 1975, the national liquor technical elite expert group led by China liquor master Zhou Henggang, after a year of painstaking research and development, pioneered the Yuquan square bottle with sauce flavor, strong aroma and local characteristics, and became the fifth largest liquor flavor type in China at that time. In September 2002, the winery was transformed from a state-owned enterprise into a private joint-stock system and renamed as "Heilongjiang Yuquan Liquor Co., Ltd.". By constantly learning the advanced experience of the industry, we will resolutely implement the famous wine management strategy, adjust the product structure and strengthen the market.
Field expansion, in the past five years, the main economic indicators of the winery have increased by 30% annually, and the accumulated tax revenue is nearly 100 million yuan. Yu Quan has made a breakthrough, but it has also found its own bottleneck in talents, strategies and channels. Based on win-win cooperation and common development, in June 2008, Jinliufu Investment, a subsidiary of Hua Ze Group, officially acquired "Heilongjiang Yuquan Liquor Co., Ltd.".
After the merger, the group will continue to strengthen Yuquan, establish brand and sales advantages in various markets in the province, ensure and expand the leading edge in the province, steadily expand the markets outside the province, and strive to become the first brand in the three northeastern provinces. It is planned that within five years, through the investment and transformation of fixed assets of nearly 100 million yuan, a large circular economy enterprise with Yuquan liquor as the core and integrating agricultural development and industrial tourism will be formed. Relying on the Group's strong brand management ability, business entity and market operation experience, Yuquan Liquor will enter a brand-new golden development period through all-round measures such as exploring the product's own value, injecting funds, strengthening brand building, expanding sales network, perfecting management system, improving management level, introducing cutting-edge technology and advanced culture.
In 2009, the Group invested 50 million yuan to build the largest 10,000-ton automatic storage center in Northeast China in Yuquan Liquor Industry.
In 20 10, the group invested 50 million yuan to introduce the most advanced automatic liquor production line and build a brand-new packaging workshop.
20 1 1 year, Yuquan Liquor Industry invested 30 million yuan to build the largest Matan wine warehouse in Northeast China. In the next five years, the Group will continue to invest and transform its fixed assets to form a large circular economy enterprise with Yuquan liquor as its core and integrating agricultural development and industrial tourism.
Relying on Hua Ze's strong brand management ability, business entity and market operation experience, Yuquan Liquor Industry will enter a brand-new golden development period through all-round measures, such as exploring the product's own value, injecting funds, strengthening brand building, expanding sales network, perfecting management system, improving management level, introducing cutting-edge technology and advanced culture.
Honors won:
In 2002, Yuquan Square Bottle Liquor was positioned as "China Maotai-flavor Representative Liquor" by China National Light Industry Federation and National Standards Research Center, and was listed as Luzhou-flavor Representative Liquor alongside Maotai and Wuliangye.
In 2004, in the liquor competition held in china alcoholic drinks association, Yuquan Square Bottle Liquor won the first place in the total score of concurrently fragrant liquor.
In August 2007, yuquan wine won the "National Geographical Indications Protection Product", which was the first liquor brand in the three northeastern provinces to win this honor.
In 2008, yuquan wine was recognized as "China Famous Trademark".
In 20 10, yuquan wine was recognized as an "old Chinese brand" by the Ministry of Commerce.
The scope of protection of geographical indication products in yuquan wine is subject to the scope proposed in "Request for Instructions on Declaring Geographical Indication Product Protection Zones in yuquan wine" (Aha Cheng Zheng [2007] 1No.) in Acheng District, Harbin City, Heilongjiang Province, which is the administrative region under the jurisdiction of Heilongjiang Province.