The registration and use of collective trademarks are protected by law, which is conducive to creating collective reputation and expanding its influence. The use of collective trademarks has its own advertising benefits, which is conducive to achieving economies of scale and expanding market influence at home and abroad. In order to pool the strength of small and medium-sized enterprises, form a fist product, form a unified management of quantity advantage and quality, create well-known trademarks, and improve the competitiveness of goods and services, it is very necessary to register and use collective trademarks. This is also a successful experience adopted by developed countries.

The practical significance of the use and protection of collective trademarks in China lies in that it can strengthen the advantages of the group and make up for the lack of small-scale strength of Chinese enterprises in international competition, thus improving their competitiveness and occupying the international market. Only by implementing registration protection and granting exclusive rights can enterprise groups be encouraged to register abroad and obtain the protection of trademark rights.

I hope I can help you adopt it.