1. Registered trademarks and registered trademarks for trading trademarks: A registered trademark is a trademark approved and registered by the Trademark Office after the trademark applicant submits the trademark to the Trademark Office and goes through legal procedures (formal examination, substantive examination, etc.). It enjoys the exclusive right to use the trademark and is protected by law. Buying and selling trademarks: buying and selling trademarks, strictly speaking, is trademark transfer, that is, the exclusive right to use a trademark is transferred from the trademark applicant to another person. There are three ways of trademark transfer (contract transfer, inheritance transfer, and trademark transfer due to administrative orders). Buying and selling trademarks belongs to contract transfer in trademark transfer. Second, it is necessary to buy and sell trademarks. Selling trademarks: ① There are too many idle trademarks in enterprises, and the cost of operating trademarks is high. In order to protect the rights and interests of enterprises, it is necessary to transfer trademarks. 2 e-commerce transfers the store and transfers the trademark together. (3) other enterprises to buy at a high price, enterprise transfer out. Buying a trademark: ① In order to develop, emerging enterprises need to have a registered trademark of their own. Enterprises need a high-quality trademark to open up markets in other industries. (3) enterprises in other countries to open up the market, the brand has been registered, high price to buy back the trademark. (For example, American Apple Company buys from Hanwang) III. Frequently Asked Questions ① Is it illegal to buy products that infringe other people's trademarks? According to the provisions of the Trademark Law, it is not illegal to buy products that infringe others' trademarks, but it is illegal to sell products that infringe others' trademarks. (2) trademark transfer and trademark trading is the same thing? There are many kinds of trademark transfer, and the sale of trademarks also belongs to them, which belongs to the contract transfer method. ③ Is the trademark transaction safe? Whether the trademark transaction is safe depends mainly on the status of the trademark and whether there is a problem with the platform. The former is related to the success rate and the latter is related to whether it is fraudulent.