Basic introduction to MTV
Global Music Television, also known as Music Television (MTV), is a cable television network that originally specialized in broadcasting music videos, especially rock music. MTV later also broadcast many different types of programs targeted at teenagers and young adults. MTV has been owned by Viacom since 1985.
MTV was founded on August 1, 1981 as one of the business projects of MTV Neorks. Its funding comes from Warner Music Group (Warner Communications) and American Express (American Express) . It was later purchased by Viacom and became a fully owned subsidiary. In MTV, you can see music videos, young VJs, cynical lines, promotion of special rock concerts, news and documentaries about bands, all of which make MTV popular with young audiences and become a platform for promoting new types of rock music and rock musicians. leader. Some people who consider themselves "real musicians" view MTV as over-produced, boring pop music. Some people believe that MTV drives pop culture. Naming method MTV
The M of MTV is the first letter of English Music (music), and TV is the abbreviation of English television. MTV can be literally translated as music television. In the early 1980s, the American cable television network launched a new program called MTV, which contained popular songs. Due to the sophisticated production of the program and the selection of excellent songs, the number of viewers skyrocketed and soon reached 100,000. Ten million. After that, TV stations in Britain, France, Japan, Australia and other countries also began to produce and broadcast similar programs, and finalized the production of MTV, that is, using the best songs with the most exquisite pictures, turning the songs that were originally just auditory art into A new art style that combines vision and hearing. Development History MTV Headquarters Panel in New York City
The history of MTV can be traced back to 1977, when Warner Amex Cable (a joint venture between Warner Music Group and American Express) opened in Ohio The city of Columbus, NY, launched the first two-way interactive cable television system, "QUBE". QUBE offered many specialty channels, including a children's channel called "Windmill," which later became Nickelodeon. Among these channels is a music channel "Sight On Sound" that specializes in broadcasting concert segments and musical programs. Through QUBE, viewers can vote for their favorite songs and artists. The channel's popularity prompted Warner Amax to market the channel to cable television elsewhere in the United States. At midnight on August 1, 1981, the channel was renamed "MTV-Music Television" and adopted the method of playing music videos, which began to be broadcast across the country and became a pop culture phenomenon.
MTV began broadcasting in New York City in 1981, and by the mid-1980s it was available in most places in the United States. The first music video aired on MTV was "Video Killed the Radio Star" by The Buggles. Similar playful humor can also be seen in the first music video aired on MTV Europe, that of The Straits Channel. Dire Straits's No. 1 single "Money for Nothing" (Money for Nothing), the first line of which is used to satirize MTV's "I want my MTV". MTV's early programming model was modeled on Top 40-style radio shows, with fresh-faced young men and women hosting the show and introducing music videos currently being played.
The word "VJ" (video jockey) was coined as opposed to the radio "DJ" (disc jockey). There are many VJs who eventually become celebrities. Early music videos played by MTV in the mid-1980s were usually crudely produced promotional videos or concert videos. As MTV's popularity grew, record companies realized the potential of music videos as promotional tools and began producing increasingly elaborate music videos specifically for broadcast on MTV. Some famous film directors got their start making music videos.
A large number of rock stars became household names through MTV in the 1980s and 1990s. Bands from the 1980s that can be immediately equated with MTV include Duran Duran and Bon Jovi. Michael Jackson set off the second wave of his career by becoming a hit singer on MTV***. Madonna became famous through MTV in the 1980s, and she still relies heavily on MTV to promote her music. In 1984 MTV produced its first "MTV Video Music Award". The awards became an important occasion in the music industry and a fashionable alternative for those who thought the Grammys were too boring and staid.
After MTV's programming shifted to include more heavy metal and rap music, the MTV television network launched a second channel, "Video Hits 1", in 1985. VH1 airs more pop music than MTV. MTV's network of channels also includes Nickelodeon, a cable film channel that airs children's and family programming.
MTV initially aired music videos 24/7, but later began airing a variety of programs, including:
Animated cartoons such as "Dragon and Big Head" and "Daria" ";
Reality shows, such as "The Real World" and "Road Rules";? MTV MTV
Prank/comedy shows, such as "The Tom Green Show", "The Real World," "Jackass" and "Punk'd";
Situation comedies such as "Undressed."
By the second half of the 1990s, MTV's main programs were already non-musical. In 2002, MTV aired another reality show, "The O*** ournes," featuring Ozzy Osbourne, the former soul of Black Sabbath. ***ourne), his wife Sharon and their two children Jack and Kelly. The show became one of the most successful shows in MTV's history, not only did it jump-start Kelly Osbourne's music career, it also made Sharon Osbourne **ourne) to host an American talk show. In 2003, another reality show "Newlyweds" was launched, showcasing the lives of a pair of music celebrities Jessica Simpson and Nick Lachey. The success of "Newlyweds" was followed in June 2004 by "The Ashlee Simpson Show," a reality show that followed the launch of Jessica Simpson's younger sister Ashlee Simpson's music career. environment program. Viacom's parent company, MTV
MTV TV station is a member of Viacom's parent company (Via Inc.). Viacom's parent company is currently one of the world's largest media and entertainment groups, ranked among the Fortune 500, and occupies a pivotal position in every field of the international media market.
Viacom's parent company is involved in film, television, publishing and other entertainment-related retail businesses and is a leader in the media and entertainment industry. Its growth history is a history of success.
Viacom parent company owns CBS, MTV Global Television Network, Nickelodeon, Paramount Pictures, Paramount Television, Paramount Theme Parks, Spelling TV Shows production company, Showtime Movie Channel, Simon Publishing Company, 19 television stations and 1,300 movie theaters.
In the publishing field, Viacom's parent company owns the famous Simon Publishing Company. It mainly publishes literary creative works, daily life books, children's books, and emerging media publications. Many of its published works have won the Pulitzer Prize in the United States. In 2001 alone, 99 of its works were published in The New York Times bestseller list, 14 of which topped the list. International music television channel MTV
MTV global music television network was founded in 1981. After two decades of successful operation, MTV music global music television network has extended from the United States to all over the world, including Latin America, Asia, Europe, Australia and other places have become the world's largest television network. Global Music Television covers nearly 400 million household users in 166 countries and regions around the world.
In 1996, MTV Global Music Television Network launched MTV Asia Channel. MTV Global Music Television Asia won the title of "Cable and Satellite TV Channel of the Year" at the 2002 Asian Television Awards. It is the music film channel with the highest ratings in Asia and the largest number of young viewers. According to a 2000 survey by AMI-PAX, MTV is the number one music film channel in Asia.
MTV Global Music Television Asia has 10 24-hour music television channels, covering more than 150 million Asian TV home users. These channels include MTV China, MTV Southeast Asia, MTV Taiwan, MTV India, MTV Korea, MTV Philippines, MTV Indonesia and MTV Thailand.
In April 2003, with the approval of the State Administration of Radio, Film and Television, MTV China channel was launched in Guangdong Province, becoming the first international TV brand to launch in mainland China. Criticism of the MTV Movie Awards
In its early years, MTV was criticized for being racist because almost all of the singers it played were white. MTV executives claimed that this was because there were so few music videos from black and other minority artists, even though the likes of Diana Ross and The Jackson 5 were being made before MTV even existed. Music video out. Soon, MTV began to play a large number of music videos from Michael Jackson's album "Thriller", especially the two songs "Billie Jean" and "Thriller", which became one of the most popular music videos in the history of MTV. Afterwards, MTV played a large number of music by black singers, and launched some hip-hop programs such as "Yo! MTV Raps" and a digital cable channel "MTV Jams".
As a promotional tool for the recording industry, MTV has been criticized for being too commercial, undermining the importance of real music, and allowing visual effects to replace the status of music. In 1985, Dead Kennedys shouted the slogan "MTV Get Off The Air".
In the UK, MTV UK has been criticized because it no longer plays any music videos, mainly showing reality programs produced by MTV such as "The Osbourne Family".
However, many people believe that MTV has nine channels in the UK, and several of its specialty channels play music videos of different music types. Music videos are also played between each show and during the night.
MTV UK has also been criticized for its excessive use of trademarks, program advertising and countdown timers. Its electronic music channel MTV Dance has also been mocked for lacking dance music in its daytime slot, which is instead filled with pop and R&B remixes. The channel has also been criticized for a lack of programming.
Critics of MTV also claim that the reason why some people's music sells well is because of their exposure on MTV, rather than because MTV selects the best music to play. And MTV has too much influence on the music industry. In addition, some people criticized MTV for broadcasting the bad behavior of certain celebrities, causing young Americans to imitate these bad behaviors. Recent Shows MTV
In 2005 and 2006, MTV primarily aired reality shows, such as extremely popular shows: 8th & Ocean, Laguna Beach:: The Real Orange County, NEXT, Two- A-Days, My Super Sweet 16, and Parental Control.
The channel has recently re-aired some of Viacom's own TV shows, such as BET's College Hill?, VH1 programs I Love New York, Flavor of Love, etc., as well as other non-Viacom programs. Her own television shows include reruns of the shows Fastlane (from Fox), Life As We Know It (from ABC)? and the CW programs America's Next Top Model, Beauty and the Geek, and Hidden Palms. MTV also began showing teen-oriented films such as 8 Mile, My Boss's Daughter, Shaun of the Dead, and Napoleon Dynamite. Of course, MTV also plays its own films, such as Crossroads, Jackass: The Movie, and Super Sweet 16: The Movie.
In 2007, MTV aired a reality show: A Shot at Love with Tila Tequila, in which viewers looked for their other partner. In the show, men and women looking for partners simultaneously became a topic of discussion among viewers, and the show's ratings ranked second at the time, only behind the popular TV show "The Hills" at the time. Following the show, MTV also invited Paris Hilton to host a reality show, launching her new reality series: Paris Hilton's My New BFF in October 2008. In 2009, MTV began broadcasting the Snoopy reality show: Dogg After Dark.
In addition to reality and talk shows, the MTV programming channel expanded its focus in 2009 to include scripted comedy programming. The channel is developing a number of half-hour shows, including an animated series and five additional pilots, which may begin airing this year. Along with some consideration of content on the Internet, a recent New York Times article also stated that MTV intends to make changes to its focus in 2009 to be more socially aware of the media: "Defining the Obama Era".
Shows already in development in this area include "TI's Road to Redemption" and Fonzworth Bentley's finishing school show "From G's to Gents". MTV slogans over the years
"I want my MTV"
"MTV... Proud as a Moon Man" (a parody of NBC's 1980 slogan "Proud as a Peacock (We're Proud)")
"MTV Lives In Your Music"
"Some People Just Don't Get It"
"Watch and Learn"
"Mmmm Tttt Vvvv"
"Wow!! MTV" (2004 MTV Taiwan revised slogan)