What are the characteristics of movie poster design? Early movie posters, like most promotional posters in stores now, were made by hand-painting, purely for advertising purposes of the first film. With the popularization of movies and the progress of movie poster production technology, movie posters themselves have become a kind of art with appreciation and collection value because of their exquisite pictures, unique expression techniques and rich cultural connotations. Because of the particularity of movie posters, movie posters have their own characteristics in design and printing, although they are somewhat similar to ordinary poster designs. First of all, the graphic design in movie posters should follow the principle of "reading with the least effort", and the image should be highly concise and creative. The more labor-saving the visual graphic reading, the more it can enhance its attention value, and then make people have a clear and profound impression on the film to be promoted. Secondly, the graphics in movie posters should conform to the moral concepts of the society and the public. On the basis of the information conveyed and the mainstream culture of the social form, the image of the picture should be vivid and give people a beautiful feeling, so that people can have physical comfort and psychological closeness after watching it, which is usually called emotional pleasure in design. Thirdly, the image of graphics should be clearly defined, and the main image should be consistent with the goal of design appeal, serving the theme of the film and not usurping the host's role. Simple pursuit of formal beauty and self-awareness performance. Or don't know what to say, it will distract and divert people's attention, which will lead to the deviation of movie posters from the purpose of conveying movie information, attracting audience's attention and stimulating movie box office income. Finally, the image of graphics in movie posters should be highly unified with emotion and reason, convincing people with emotion and reasoning. Because the image of the blending of sense and reason helps to mobilize people's emotional factors, the stronger the emotional color of the graphics, the more it can arouse people's interest and make them feel emotional. This two-way communication and exchange will help people pay attention to, understand and remember the information conveyed by movie posters, and produce a strong desire to watch. There are naturally many points in the design of movie posters, but graphic design is emphasized, because graphics is a visual language that uses images and colors to intuitively spread information, ideas and exchange ideas. It has a unique charm that can only be understood but not expressed. It can transcend national boundaries, remove language barriers and communicate with people in various fields. It is a universal visual symbol known as "Esperanto". Therefore, in the design of movie posters, graphics have the functions of attracting people's attention, being easy to understand and guiding the line of sight to the copy. The creative combination of different graphics can produce new graphic semantics, and make the movie poster have deeper connotation, thus greatly expanding the performance space of the movie poster and playing an important role in information transmission. Early movie posters, like most promotional posters in stores now, were made by hand-drawing, purely for advertising purposes of the first film. With the popularization of movies and the progress of movie poster production technology, movie posters themselves have become a kind of art with appreciation and collection value because of their exquisite pictures, unique expression techniques and rich cultural connotations. Because of the particularity of movie posters, movie posters have their own characteristics in design and printing, although they are somewhat similar to ordinary poster designs. First of all, the graphic design in movie posters should follow the principle of "reading with the least effort", and the image should be highly concise and creative. The more labor-saving the visual graphic reading, the more it can enhance its attention value, and then make people have a clear and profound impression on the film to be promoted. Secondly, the graphics in movie posters should conform to the moral concepts of the society and the public. On the basis of the information conveyed and the mainstream culture of the social form, the image of the picture should be vivid and give people a beautiful feeling, so that people can have physical comfort and psychological closeness after watching it, which is usually called emotional pleasure in design. Thirdly, the image of graphics should be clearly defined, and the main image should be consistent with the goal of design appeal, serving the theme of the film and not usurping the host's role. Simple pursuit of formal beauty and self-awareness performance. Or don't know what to say, it will distract and divert people's attention, which will lead to the deviation of movie posters from the purpose of conveying movie information, attracting audience's attention and stimulating movie box office income. Finally, the image of graphics in movie posters should be highly unified with emotion and reason, convincing people with emotion and reasoning. Because the image of the blending of sense and reason helps to mobilize people's emotional factors, the stronger the emotional color of the graphics, the more it can arouse people's interest and make them feel emotional. This two-way communication and exchange will help people pay attention to, understand and remember the information conveyed by movie posters, and produce a strong desire to watch. There are naturally many points in the design of movie posters, but graphic design is emphasized, because graphics is a visual language that uses images and colors to intuitively spread information, ideas and exchange ideas. It has a unique charm that can only be understood but not expressed. It can transcend national boundaries, remove language barriers and communicate with people in various fields. It is a universal visual symbol known as "Esperanto". Therefore, in the design of movie posters, graphics have the functions of attracting people's attention, being easy to understand and guiding the line of sight to the copy. The creative combination of different graphics can produce new graphic semantics, and make the movie poster have deeper connotation, thus greatly expanding the performance space of the movie poster and playing an important role in information transmission. What are the characteristics of poster design? Posters that directly face the public should be straightforward and easy to understand. If you are too artistic, many people don't understand what you do and what you are promoting. Just do it, with concise content, not too many words, prominent themes and sharp contrast. What are the characteristics of poster design?

1. Posters with large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with large pictures and outstanding images and colors. Its screen sizes include full-open, folio, long three-open and extra-large screen (eight full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to its large size. With prominent trademarks, signs, titles, graphics, or contrasting colors, or large areas of blank, or concise visual process, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. High artistry

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic painting or cartoon, leaving consumers with real and touching pictures and humorous feelings.