Distribution franchise
Brand positioning:
Maxim represents and symbolizes France and French culture. It is the spirit of European culture, the essence of art and the taste of modern life. The Maxim series of products blends this French culture with traditional Chinese culture and art, making it a bridge between Chinese and Western cultures. What is Maxim? It is not only a trademark of a restaurant or hotel, cruise ship, clothing, leather shoes, and leather goods, but also a trademark of pleasant music, profound oil paintings, fragrant coffee, thinking under soft light, personable conversation, gentleness. Romantic feelings! As Mr. Pierre Cardin said: "I prefer to create and develop the trademark "Maxim" because it symbolizes and represents the entire France and French culture, while "Pierre Cardin" only represents me personally. ”
Yes, Maxim not only represents a product, it represents a pursuit, a yearning, a culture, and a life. When some people are interested in recalling which dignitaries and celebrities ate at which seats on a certain day in a certain year in the "Maxim" restaurant, more and more people are discovering the name "Maxim" outside the restaurant. I don't know when the mark has quietly crawled onto the small pockets of my high-end shirts, the lining of my tie, the inner pockets of my woolen suits and even my socks. ． ． ． ． ． Before long, it may be a footprint you leave on the Avenue of Stars in your career, a backpack loaded with your success and joy. ． ． ． ．
"Maxim" is the art of life you want to live, the life of art!
Product positioning
MAXIM'S theme and style
Theme and style: The product style is mainly business and leisure, supplemented by urban leisure, so that our consumers can enjoy To fashion and taste,
has exquisite and high-quality products, integrating elements such as romanticism, practicality, taste, fashion, nobility, ease and freedom, and pouring it into each carefully designed work.
Market positioning
Our brand takes the high-end route of the market and is suitable for white-collar workers and educated and rational consumer groups. They know how to enjoy life, have free thoughts and rational behavior. Our channels are dominated by Class A and B shopping malls in first-tier cities and Class A shopping malls in second-tier cities, supplemented by specialty stores in airports and four- and five-star hotels and clubs of celebrities.
Excellent dealers
Based on our plan for the MAXIM'S brand and the requirements of the brand owners, the dealers we are about to cooperate with will have the following considerations and requirements:
Excellent dealers of MAXIM'S
1. Credit level The credit level directly affects the long-term cooperation between the two parties. The operating status of the brand in the past;
2. Brand operation, entry resources and sales capabilities; promotional inventory management capabilities; operation and management structure. The current status of sales outlets; 3. Distribution network: the operating conditions of all outlets; personal relationships with local shopping malls; and the operation plan for the brand.
4. Financial strength: Fund planning for existing brand operations; business investment plan for this brand.
5. Brand focus: the resources planned to be invested during the cooperation; the allocation of human resources for the brand operation.
The terminal image of the full range of MAXIM’S leather goods in China
For all terminal business outlets, competition is not only about products, services, but also brand image. How to make the brand image better interpret the brand culture and appeal to the store sales atmosphere is one of the key factors for the brand's final victory.
MAXIN’S’s terminal image management requires a unified image, with standard VI requirements for counter design, production, lighting use, product display, shopping guide’s appearance, appearance, and prop configuration. The brand story is told throughout the counter.
Headquarters Service Platform
1. Brand Management Support System
1. Strong development and production capabilities;
2. Careful, Fast distribution center;
3. Unique marketing concepts and strategies;
4. High profit margins;
5. Comprehensive guidance on business management and training;
6. Enjoy the agreed right to use the MAXIM'S exclusive trademark and the right to sell its products;
7. Comprehensive and systematic management support, such as: POP promotional items, various trainings , consultation related to business plans;
8. Priority in the management rights of MAXIM'S business-related projects;
2. Training system
1. Equipped with a specialized training department , training lecturers and training materials;
2. Provide advanced training and operation manuals for senior managers;
3. Set up intensive training classes, the training content covering the full set of "MAXIM'S" knowledge ;
4. Regularly or irregularly organize centralized training for store managers of franchise stores across the country to teach the company's constantly updated business philosophy;
5. Organize special training for individual cases.
3. Franchise portfolio system
1. Franchise contract
2. Operation and management manual
3. Professional knowledge training Information
4. Brand image visual system
4. Complete store display identification system
1. Free store decoration graphic design drawings for franchise stores.
2. Use the "MAXIM'S" brand logo uniformly and configure it according to the VI manual
3. The unified "MAXIM'S" visual identity includes: office equipment and supplies, uniforms, work badges, and business cards , promotional gifts, environmental regulations, advertising standards, etc.
5. Franchise follow-up service guarantee
1. Establish information communication, hold regular franchisee seminars, create internal corporate magazines, ensure good communication channels, and maintain the relationship between the headquarters and franchisees effective communication between.
2. Establish a customer service department responsible for tracking service effects.
3. Establish an audit system. The headquarters appoints professional supervisors to visit terminals regularly to provide substantive support, on-site guidance and solve practical problems in operations.
4. Legal consulting services, provide franchise stores with consulting services and suggestions for solutions to legal issues encountered when operating chain stores at any time, and provide active assistance.
Guangzhou Dechen Trading Co., Ltd.
Address: No. 18, Jianshe Road, Shima Taoyuan West Street, Junhe Street, Baiyun District, Guangzhou
Franchise Hotline: 020- 36092188
Fax: 020-36092880
Contact: Mr. Liu
Postcode: 510440
E-mail: dechen@dechen.com. cn
Website:
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