After Li Ning, Xtep will also sell coffee. Why are big names obsessed with choosing coffee? Hello, netizens. After Li Ning, Xtep will also sell coffee. Why did these big brands start to develop into the coffee industry? Personally, I think the coffee industry must have great potential and huge consumers, so these brands have started to sell coffee.

Everyone knows that young people are getting older now, and some young people have developed the habit of drinking coffee. Besides, there are few brands specializing in coffee at present, and we need some low-end coffee brands to appear. Just like Starbucks, which we are familiar with, it is a high-end consumer brand. I believe many people will not spend tens of dollars to buy a cup of coffee, so many young people will choose instant coffee.

But I hope I can buy a cup of coffee similar to milk tea to meet my own consumption needs. Moreover, many young people who often work overtime and stay up late have low requirements for coffee, just a cup of coffee with similar taste is enough. But it is not like Nestle's beverage coffee or instant coffee, so many brands have seized such a slogan and started to choose coffee. And some enterprises also want to diversify their consumption factors and upgrade their own enterprises. Both Li Ning and Xtep need some transformation.

In fact, many enterprises have begun to transform now, because only one industry can no longer meet the operation and development of an enterprise, and we are in a diversified era. This is why Goose Factory has established so many brands, thus developing into a penguin empire, which makes our life inseparable from such an enterprise. So this is why many enterprises gradually develop other industries, just to meet the needs of consumers and people in the diversified era.

So I also hope that these brands can make coffee that meets the public's taste.