Relying on the company's strong R&D and design capabilities for new products and new technologies, comprehensive and excellent manufacturing capabilities and precise product positioning, the company's "EDIFIER" brand has become a leading brand of high-quality multimedia speakers and home speakers. Synonymous with it, he won the Outstanding Contribution Award at the 7th Music Angel Audio Festival. The sales volume in the domestic market has been far ahead for many years, and it has a high reputation and good reputation in the industry. In 2009, it was recognized as "China's Well-known Trademark". At the same time, Edifier is rooted in the audio industry and has successively launched the "Xemal" brand and the "Air-Pulse" brand positioned at professional HI-FI audio. In 2012, Edifier fully acquired Japan's STAX Ltd. and acquired STAX, the world-renowned top headphone brand. The brand combination with different positioning builds Edifier's strong market competitiveness. In 2010, Edifier was selected by the State Administration for Industry and Commerce as one of the first batch in the country and the only "National Trademark Strategy Implementation Demonstration Enterprise" in Beijing. EDIFIER began to expand overseas markets in 1997 and went global as a Chinese independent brand. Today, the "Edifier" and "EDIFIER" trademarks have been registered internationally in more than 80 countries and regions, including Germany, the United Kingdom, France, Italy, the United States, Canada, Japan, Australia, Russia, and Mexico. trademark. The company has established product R&D and sales teams from different countries and built a marketing network to successfully sell products around the world. Product sales have ranked among the top in the same industry in the world. Many "EDIFIER" products have also won the "Red Dot Design Award" many times. Red Dot Design Awards, iF Design Award, CES Design and Engineering Award, JIDPO Good Design Award) and many other international honors, winning pride for Chinese brands. While the company is developing, Edifier never forgets to repay the society: In 2006, EDIFIER took the lead in the industry to advocate and fully implement the green and environmentally friendly RoHs standard; it established a special scholarship at Beijing Institute of Technology; in 2008, after the Sichuan earthquake, the company immediately organized donations disaster relief; in 2007, it began to jointly establish the "Angel Echo Walker Fund" with the Red Cross Foundation of China to help poor deaf children; in 2011, it established the "Edifier Musicians Fund" to support the development of Chinese music culture. Through various public welfare activities, Edifier people earnestly fulfill their corporate social responsibilities with a grateful heart.

Adhering to the product concept of "pursuing perfect sound quality" and adhering to the corporate values ??of "integrity, focus, creation, and passion", all Edifier people are working towards the goal of "building Edifier into a world-renowned audio brand" And make unremitting efforts and keep moving forward.