Many of Arthur's products are very professional, aiming at the help shoes bring to consumers' sports, so they pay more attention to its practicality, while Gezuka Tiger puts practicality first, adding more popular elements, such as color matching outside and styling design, to make shoes keep up with the trend.
The consumer groups of asics and onitsuka tiger are also slightly different. The former is more aimed at professional athletes or sports enthusiasts, while the latter may be more popular with the public.
Extended data:
Keisuke Tiger is a Japanese sports brand founded by Oni Tsuka Shiro.
Onitsuka Tiger products reflect the pursuit of comfort and perfection of details from the style and color modeling. Footwear pays more attention to the rigor and perfection of hand-made, the design style of combining comfort and wear resistance, and pays attention to the perfection and unique charm of details, which not only keeps stable but also has a relaxed fashion sense. Introversion and inheritance are the cultural context of the ghost burial tiger. The classic runway LOGO and shoes are simple. Although it may make people feel lack of passion, it gives them a strong sense of belonging and identity. This constant is Zen and tranquility, which is the product of Confucianism and culture for thousands of years.
In Japan, owning a pair of "tiger" shoes is the dream of many young people.
The most impressive figure in the movie Kill Bill is Uma Schumann wearing a yellow and black "Bruce Lee" kung fu suit and a pair of yellow Asics kung fu shoes. This "China" costume not only evokes our infinite yearning and admiration for "China Kung Fu", but also reminds people of Bruce Lee, a national hero in the film industry.
The two canvas shoes that Uma Schumann wore in the play were originally wrestling and Tai Chi styles under Asics, and the yellow and black color scheme was also Bruce Lee's favorite before his death, among which Tai Chi style has become the designated sports shoes for the new Beijing Olympic Games event "Wushu Tai Ji Chuan".
You may not know "Kill Bill", but Bruce Lee's favorite Asics Onitsuka Tiger must know. Come to think of it, Bruce Lee is really a big fan of asics and has worn it on many occasions and in movies. What is even more impressive is the asics Tai Chi model at his feet in Game of Death. Thirty years later, uma thurman once again Cos this classic style in the movie Kill Bill, and Tai Chi style is still at her feet. This shows the classic of this shoe.
Asics (Yasushi) is a brand of running shoes founded by Yasiro in Oni Tsuka. ASICS is translated from the Latin proverb "anima sana in corpore sano", which means "a sound spirit resides in a strong body".
Its products represent Japan's exquisite and professional national culture. The brand adheres to high-tech and high-quality standards, and has developed a number of patents, which combine the prevention of wearer injury with sports fun and establish the status of the fifth largest sports brand in the world.
1950, the company changed its name to "ghost burial tiger". The company's first breakthrough was in 195 1, when a long-distance runner wearing tiger running shoes won the Boston marathon. Sales exceeded the Boston Marathon.
The company has also made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with more stable footwear products. During the preparation for the 1956 Melbourne Olympic Games, ONITSUKA set the business philosophy of ASCIS Company: to develop products that are most suitable for sports. The new rubber formula provides good cushioning performance. So 1960 magic running shoes were born. This is every kind of shoes with ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes at 196 1, tiger shoes were the first choice.
In order to make the shoes fit the feet better, TIGER measured the feet of at least 20,000 people as a technical reference. At the 1964 Tokyo Olympic Games, the athletes wearing tiger shoes won 46 medals.
In the same year, DEREK CLAYTON of Australia broke the marathon record with an amazing result (2: 09: 36). The uppers of the tiger shoes he wore were made of nylon, which was unique at that time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five jogging brands tested.
By 1970, Tiger brand has become the largest running shoe manufacturer in the United States, and 70% of famous athletes wear Tiger brand shoes. At the 1972 Olympic Games, 80% volleyball players wore tiger shoes. Tigers have been very popular in Europe since Munich Olympic Games.
Reference link:
Ghost Tiger-Baidu Encyclopedia
ASICs- Baidu Encyclopedia