It is understood that the development of the bitter water rose industry has achieved remarkable results, mainly in the following aspects. The brand effect of "Chinese Bitter Rose" is remarkable. Yongdeng County registered the "Mark of Origin" and "Certification Trademark" for Kusui Rose in 2004 and 2006. Rose products have won numerous awards at various expos and competitions, and "Kushui Rose" has become a well-known domestic trademark. The "Chinese Bitter Rose" standard system is gradually improving. In 2005, two local standards were implemented: "Inspection Regulations for Exporting Chinese Bitter Rose Oil" and "Bitter Rose Cultivation Regulations" and "Bitter Rose Dried Buds Standard". In 2009, the "National Standard for Chinese Bitter Rose Essential Oil" and "Chinese Bitter Rose Essential Oil" were implemented. "International Standard for Rose Essential Oil" has entered the review stage of the International Flavors and Fragrances Committee. Rose standardization base is beginning to take shape. The construction of the "National Yongdeng Kushui Rose Standardized Production Demonstration Zone" project passed the acceptance inspection in June 2007, which strengthened the training for the majority of flower farmers and processing companies, enabled the scale of the standardized production base to continue to expand, rose processing companies gradually expanded, and rose series products The types are increasing year by year.

At the same time, foreign technical cooperation has also begun to show results. The Yongdeng County Government, in cooperation with the Shanghai Spice Research Institute and colleges and universities in Gansu, has also carried out a number of studies on the intensive processing of roses. External publicity has achieved remarkable results. Yongdeng County invited CCTV to produce a special program "The Roses Are Quietly Red Here" focusing on agriculture, rural areas and farmers; it has cooperated with relevant central, provincial and municipal departments to produce films such as "Rose Nostalgia", "Rose Quietly Red", and "Bitter Water Roses" drama; Kushui Town, Yongdeng County holds the "Kushui Tourism Festival" every year during the rose blooming season, which not only enriches people's cultural life, but also increases the market visibility of Kushui roses.