Hello everyone, I meet you again. Welcome to read this issue of Pinwan Overseas Weekly.

This week, the most representative news in the overseas market selected by Pinwan is: On January 11, Amazon Global Store Online Cross-border Summit was held, and Amazon Global Store China released its 2022 strategy to help sellers Branding has become the focus.

According to Amazon’s global store opening official account, the three major strategies for 2022 are: supporting sellers to deploy global business and achieve diversified expansion; improving localized services and empowering sellers to digitally transform; and promoting sellers to build global brands. Create long-term value. In response to the characteristics of brand sellers at different stages of development, Amazon has launched three major plans for global store opening: starting, boosting, and leapfrogging to meet the needs of different sellers in building their brands.

Data from the application analysis platform Apptopia shows that Amazon’s shopping app installations ranked first in 2020 and dropped to fourth in 2021. In this era of brand-consciousness, Amazon first tightened its policies in 2021 and cracked down on a large number of non-compliant sellers. Now it calls on platform sellers to turn to long-termism. It is very determined to rectify and change the platform ecology.

There are currently about six million third-party sellers on the Amazon platform, and new sellers are still coming in. For cross-border e-commerce sellers, Amazon is like a novice village. This huge e-commerce platform gives sellers the right to conveniently open stores around the world, and it also relies on third-party sellers to contribute e-commerce GMV. Is it too late to open a store on Amazon? The answer may only be known to new sellers entering the market. In the past week, the following news came from the overseas market: In the European market, JD.com opened two Ochama super stores in the Netherlands, which are full of technology.

In Southeast Asia, Shopee ranks among the global download champions of shopping applications in 2021, and SHEIN ranks second; Airwallex officially launched global payment services in Singapore. After completing the E1 round of financing in November last year, this company The company is valued at $5.5 billion.

In terms of taking games overseas, according to the Jinghe official account, the Kuaishou Game Business Department was upgraded to the Kuaishou Game Business Department last year and is testing a heavy-duty FPS game in overseas markets.

Feicheng Innovation released the "2021 African Venture Capital Market Review". 2021 is the year with the largest amount of financing in Africa's history, and financial technology companies absorbed 62% of the total financing amount in Africa.

In addition, Pure City Technology plans to invest US$50 million to establish a fund with the controlling shareholder and will participate in the privatization of Blue City Brothers. The above is this week’s overseas news. See you next week.

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JD.com opens Ochama super warehouse in the Netherlands

On January 10, JD.com announced the launch of two Ochama super warehouse stores in the Netherlands. Located respectively in Leiden and Rotterdam. This is the first time JD.com has launched a retail brand business in a European country outside of the Southeast Asian market. It is reported that Ochama is the first online retailer in the Netherlands to provide a full range of fresh food products.

Ochama introduces a new shopping model that combines online department store retail, self-pickup and door-to-door delivery. After placing an order on the Ochama app, users can choose to pick up the goods at the store or have them delivered to their doorstep the next day. The automated stocking warehouse is built into the super warehouse. Visiting consumers can see automated equipment such as robotic arms, automatic handling robots, and automatic sorting devices, which is full of technology.

Shopee and SHEIN become the global download champion and runner-up of shopping apps in 2021

Pinwan News on January 10, according to data from the application analysis platform Apptopia, Shopee is the most downloaded in the world in 2021 Shopping application, with 203 million downloads, ranking first among shopping applications; fast fashion e-commerce SHEIN is the second most downloaded shopping application in the world, with 190 million downloads, an increase of 70% from 2020.

SHEIN2008 was founded in China and has now entered more than 150 countries and regions. Europe, the United States, Australia and the Middle East are its main markets.

Airwallex launches global payment service in Singapore

Fintech company Airwallex recently announced the launch of global payment service in Singapore. In November last year, the company acquired Singapore Financial Management A large payment institution license authorized by the bureau.

On November 17, 2011, Airwallex completed the E1 round of financing of US$100 million. According to Crunchbase, this round of financing was led by LonePine Capital, with participation from 1835iVentures and Sequoia Capital China Fund. After this round of financing, the company’s valuation rose to US$5.5 billion.

Kuaishou is testing heavy-duty FPS games in overseas markets

According to the Jinghe official account, the Kuaishou Game Business Department was upgraded to the Kuaishou Game Business Department at the end of last year, and its business includes self-research and agency distribution. Kuaishou will open studios in six cities: Beijing, Shanghai, Hangzhou, Shenzhen, Guangzhou, and Chengdu, covering categories such as cards, casual competitions, action RPGs, and business simulations. It is reported that Kuaishou Games has a heavy FPS game under testing in overseas markets.

Review of the African venture capital market in 2021: Fintech leads the way

The largest amount of financing in the financial technology field is payment products. The top ten financial technology companies in Africa by financing amount are: Opay, ChipperCash, Branch International, Flutterwave, Interswitch, Jumo, Tala, MFSAfrica, TymeBank, PalmPay, Yoco.

Chizicheng Technology plans to invest US$50 million to establish a fund and will participate in the privatization of Blue City Brothers

On November 13, Chizicheng Technology announced that the company will cooperate with SpriverTech Limited and a Wholly-owned subsidiaries will form a partnership to establish a fund. The total fundraising target of the proposed fund will be US$100 million, and the investment portion of Pure City Technology will be US$50 million.

It is reported that the fund will participate in the privatization transaction of Blue City Brothers, the first stock in the pink economy, and focus on the TMT track, considering investing in companies in the metaverse, social media, games and other subdivision tracks. In recent years, Pure City has invested heavily in the social overseas track and created a matrix of social products for strangers, such as Yiyo, YoHo, and MICO. Investing in Blue City Brothers can fill its vacancies in the LGBTQ social field.