How much does it cost to register a trademark (for reference only)

Registration fees are charged according to category and number, and the fee for each trademark in each category is:

1900 yuan (ten The validity period is 10 years, including ten years of fees. For domestic companies or individuals, the state fee is 1,000, and the agency fee is 900. (National fee is 1,000, agency fee is 2,000) How to apply for trademark registration?

Article 3 of the "Trademark Law Implementing Rules" stipulates that when applying for trademark registration and other related matters, the applicant can entrust a company recognized by the State Administration for Industry and Commerce to Trademark agencies organize agents, or you can handle it directly.

①Entrust an agency to represent you. From the second half of 1993, my country stopped the trademark transfer system and fully implemented the trademark agency system. Currently, there are 136 trademark agencies nationwide providing comprehensive and professional trademark legal services to trademark applicants. Practice has proved that entrusting an agent has many advantages:

First, it is convenient and timely. The client can entrust the nearest trademark agency to handle trademark affairs.

The second is to save time and money, and the charges are reasonable. Applicants can save the time and expense of traveling to and from the Trademark Office. Trademark agencies charge strictly according to the regulations of the price department.

The third is to ensure quality and proceed on time. The agent has professional knowledge of trademarks, is familiar with the application procedures, strictly follows the entrusted authority, and conveys the opinions of the Trademark Office to the applicant in a timely manner to ensure the smooth progress of the application work.

Fourth, it is convenient to obtain the certificate and correct errors in a timely manner. The Trademark Office regularly sends the Trademark Registration Certificate to the agency, and the registrant can receive it upon presentation of the notice. If there is any problem with the registration certificate, the agency can contact the Trademark Office for correction.

Fifth, the files are sound and easy to manage and monitor. The trademark agency retains the client's application materials and notifies the registrant of trademark renewal and other matters. If an identical or similar trademark is found in the Trademark Announcement, the applicant will be contacted promptly to provide assistance.

Sixth, it can provide timely overseas trademark registration services. According to international practice, Chinese trademark applicants who want to handle trademark affairs abroad must forward their applications to the authorities through foreign agencies. Domestic trademark agency organizations have close business ties with foreign agencies and can provide timely overseas trademark registration services.

②Apply directly. Direct processing means that the trademark applicant goes directly to the Trademark Office to apply for trademark registration and other matters. In addition to not having the advantages of an agency, direct processing also has some shortcomings.

Firstly, the applicant needs to bring the official seal to the Trademark Office, which is easy to lose and is not conducive to the use of the unit;

Secondly, the applicant is not familiar with the problems that arise during the application process. I don’t know how to deal with trademark laws and regulations:

Third, the Trademark Office contacts the applicant by mail. If the applicant’s address changes or the address is unknown, the documents will not be delivered;

Fourth, the applicant must bring relevant documents to the Trademark Office to obtain the "Trademark Registration Certificate." What are the suggestions for trademark design?

1. Choose a good English name

In fact, choosing a name composed of English letters is necessary for a company to move toward internationalization and conduct multinational operations. of. This is because of the international development of enterprises, and corporate logos and standard words are easily recognized, accepted, and pronounced by as many people as possible around the world. That is, people from any region, skin color, race, and culture can recognize it.

Since English letters and Arabic numerals are symbols recognized by intellectuals of different nationalities, cultures, and skin colors around the world, corporate logos and standard words using English letters as elements must be universally applicable and the world’s Passage. Except for English letters, marks composed of any other elements have strong regional and national characteristics, which increases the difficulty of dissemination and makes it difficult to become famous all over the world.

Japan’s Sony, Panasonic, Honda, Toyota, Germany’s Siemens, and Sweden’s Ericsson all use non-native English letters As company name and brand name.

2. Separate registration for local (native culture and language) and English

United registration is a strict saving, but separate registration brings huge flexibility. Among well-known brands in various countries, it is very rare for Heyi to be registered.

3. Trademark uniqueness is very important

The logo composed of trademark elements is generally a word, which does not exist before you use it.

In trademark examination, this issue is called "distinctiveness", that is, uniqueness. This is what confuses many Chinese people. They all like to choose words that everyone knows, such as "Lenovo", "China", "Great Wall", etc. In fact, these are bad trademark concepts.

The connotation and amount of information contained in the word "corporate trademark" should be all about the company. When the public's sight and hearing come into contact with this logo, all the information reflected in their minds is information about this enterprise, and there will never be any other miscellaneous information that interferes with the company's information dissemination. On the contrary, if this word is existing and originally meaningful, then when the public comes into contact with this word, the information reflected in this word will be confusing, which will affect the accurate and clear communication of corporate information to the outside world.

This kind of brand name difference is not easy to protect, and can also lead to ambiguity. Sometimes a word is praiseworthy in the United States, but it may be derogatory in Islamic countries, which is not in line with the universal principles. For example, domestic "junk" carpets have encountered great obstacles in exporting, because "junk" in English means not only sailboat, but also garbage and rags. The same thing happened to the White Elephant Batteries in Shanghai, because the "awhiteelephant" was "useless". It can be seen that the best international brand name that is feasible everywhere is an English word that has no meaning in itself. IBM and Rejoice are good examples.

A simple and effective method is to search in a well-known search engine. It is appropriate to have a small number of results.

4. The font name (trade name) is consistent with the brand trademark

At present, in developed countries, it has become a common practice in modern countries to use the special part of the trade name as a trademark for registration. practice. Such as Japan's Hitachi, Toyota, Germany's Bayer, etc. The integration of trademarks and trade names not only achieves the effect of simultaneous publicity of trademarks and trade names, but also obtains protection from dual legal systems.

Currently, mainland China’s regulations prohibit domestic companies from using languages ??other than their own, including English as font sizes (TCL is a strange exception). You can be sure that this regulation will change sooner or later. Trademarks and trade names are corporate strategies, and companies should take a long-term approach.

5. The domain name is consistent with the brand trademark

If you want to apply for registration of a US trademark in the future and be able to put a ? mark on the registered trademark, you must prove that the trademark you want to register Already in use in the United States, that is, you are using your trademark to market your products or services in the United States. How can we meet this demanding condition? A more convenient and effective method is to register and run a website with the address "your trademark text (English).COM". This way, you have sufficient evidence to prove that the trademark you want to register is already in use in the United States.

Registering and running a website with the same trademark (in English) as yours may have unexpected benefits. First of all, if you find that your trademark (English) has been registered as a website address by others, you should redesign your trademark in time. This is because in this case, even if you successfully register your trademark, the owner of the website can still sue you for infringement of his trademark rights because he used the trademark before you.

In addition, registering and running a website that is consistent with your registered trademark will virtually enhance the overall image of your registered trademark. In the era of electronic commerce, if a company (or a trademark) does not have its own website, it will easily arouse suspicion from others.

6. Avoid being similar to any famous trademark

The ownership of a trademark is determined by the prior rights of the trademark. In other words, whoever uses a trademark first owns it. Therefore, judging whether a trademark infringes the rights of another trademark depends on who uses the trademark first.

However, it does not mean that any two identical trademarks are not allowed to exist at the same time. At this time, another criterion for judging whether a trademark is infringed is whether the appearance of the new trademark will cause customers of the first trademark to mistakenly regard the second identical trademark as the first trademark. If the two trademarks are in completely different industries or different regions, have different customer groups, and have different sales channels, then two identical trademarks can exist at the same time.

However, this criterion does not apply to those famous trademarks. For example, if you use McDonald's trademark or even a similar pattern to sell cars, which seems to have nothing to do with the fast food that McDonald's sells, the court will still find you infringed. In fact, even if the court ultimately decides in your favor, it will be difficult for you to have the energy and financial resources to fight with a large company in court until the day the judge makes a ruling.

So, an important principle when choosing a trademark is to avoid being similar to any famous trademark. Otherwise, it will bring you endless trouble.

The above is what the editor has provided for you. How much does it cost to apply for a trademark? I hope you like it! Trademark fees