Three stripes are adidas' characteristics. In 1948, the founder of adidas, Mr. adi Dassler, used his first name ADI and the first three letters of his surname (Dassler) to synthesize "adidas" as a brand and applied for registration; The following year, the third-line trademark of adidas came out.
in the world of sporting goods, adidas has always represented a special status symbol, which some people call "the three lines of victory".
Clover has been the symbol of Adidas since 1972, when all Adidas products used this symbol. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world. It symbolizes that three stripes extend to the whole world. But since 1996, the clover logo has been specially used in the classic series of Original products.
Y-3, a brand-new brand with YohjiYamamoto, the world's top designer, as the creative director and adidas, officially entered China in the spring and summer of 26. The Y of the brand stands for YohjiYamamoto, while 3 stands for the logo of three lines of adidas. Yohji yamamoto, the creative director, integrated his personal brand's concise and highly designed style into Y-3, perfectly showing us a high-end and fashionable sports brand image. Simplicity and calmness are the basic image concepts of Y-3. The fashion essence of Y-3 is sports. From the global snap-up caused by the brand's listing, Asia is facing a serious shortage of goods. It can be said that Y-3 has started a new fashion.
in 192, Mr. Adi Dassler created the first pair of training sports shoes.
1948: adidas brand was officially registered.
1949: Three-stripe logo came out.
1972: Clover logo came out.
in 22, the cooperation between Adidas and Yamamoto began, and a brand-new brand Y-3 was born.