Why not simply change (the nameless sesame paste noodle restaurant) into a famous place of interest? When people look at your signboard, they will think that others open restaurants to attract customers to be famous and let them come in for dinner, so that they can make a profit. Your anonymity can make everyone curious about your shop and want to go in and have a look. Maybe they will like it when they see the signature dishes. If they like to eat, there will be a next time, and next time they can increase your profit.