First of all, based on the general public's reflection that drug packaging is flashy, they only see the trade name, but can't see the chemical name, and they don't know what it is for. In 2006, the Food and Drug Administration issued the Regulations on the Administration of Drug Instructions and Labels, also known as Order No.24, which stipulates as follows: Article 25 The generic name of a drug shall be eye-catching and prominent, and its font, font size and color must be consistent, and meet the following requirements:

(a) For the horizontal label, it must be marked in a prominent position within the upper third; For vertical labels, they must be marked in a prominent position within the right third; (two) do not use cursive script, seal script and other illegible fonts, do not use italics, hollowing out, shading and other forms to modify fonts; (three) the font color should be black or white, in sharp contrast with the corresponding light or dark background; (four) except for the size limit of the package, it cannot be written in the same line, nor is it allowed to be written in the branch.

Article 26 The trade name of a drug shall not be written with a generic name, its font and color shall not be more prominent and obvious than the generic name, and its font shall not be more than half of the font used in the generic name in terms of the area of a single word.

Article 27 It is prohibited to use unregistered trademarks and other drug names that have not been approved by the US Food and Drug Administration in drug instructions and labels. Where a registered trademark is used on a drug label, it shall be printed on the corner of the drug label. If there are characters, the font shall not be larger than a quarter of the font used in the common name, based on the area of a single character.

According to the above regulations, designing a beautiful package is really not an easy task, and most drugs are prescription drugs. What's the use of a well-designed package? The doctor doesn't care if you wrap it well.