(1) unified brand. Unify the brand of agricultural and livestock products with the word "Meng" Sing the golden signboard in Inner Mongolia, and make the brand "Meng" synonymous with high-quality agricultural and livestock products in Inner Mongolia. Up to now, the word "Meng" has been involved in beef and mutton, rice, millet, wheat flour, potatoes, fungus and other industries, and the certified products are unified as the brand of "Meng".
(2) Uniform standards. Unify the brand standard of agricultural and livestock products and the "Mongolian" elevation standard system. Based on the high standards of Mongolian certification, we will promote high-standard industries and promote the construction of standardized bases and parks. Promote the word "Meng" to become the evaluation system of regional public brand authorization in the Union City, and unify the regional public brand authorization standards with the word "Meng".
(3) Unified packaging. The brand packaging of agricultural and livestock products uses the "Mongolia" certification mark in a unified way. Make the "Mongolia" certification mark into a unified packaging mark for ecological high-quality agricultural and livestock products in Inner Mongolia. The "Meng" certified products in the whole region are uniformly authorized with the "Meng" certification mark and the unified packaging mark.
(4) unified publicity. Unified propaganda ideas, unified propaganda caliber and unified propaganda resources. Guided by the word "Meng", unify the promotion of corporate brands and product brands in the whole region.
(5) Unified marketing. Integrate resources, form a joint force and create a unified "big marketing". First, actively participate in various expositions, exhibitions and trade fairs; The second is to explore and promote the establishment of "Meng" brand sales area in large supermarkets in key cities outside the region; The third is to promote the physical stores of certified enterprises to enjoy setting up special zones, doing special sessions and opening special sessions with well-known network platforms; The fourth is to explore, plan and operate the "Meng" prefix to choose live broadcast shops.
Expand brand cooperation outside the region
First, accelerate the top-level design and promotion of brand building. In accordance with the Regulations of Inner Mongolia Autonomous Region on Promoting the Construction of National Important Agricultural and Livestock Products Production Bases, which was adopted and promulgated by the Standing Committee of the People's Congress of the Autonomous Region on July 3 1, the certification of the word "Mongolia" was promoted in accordance with the law and regulations, and the funds for the promotion were included in the fiscal budgets of counties in the Union City.
According to the relevant requirements of the upcoming "Work Plan for Promoting and Strengthening Agricultural and Animal Husbandry Brands in Autonomous Region", we will study and formulate "five unification" measures, promote the construction of brand building system in Inner Mongolia with the word "Mongolia" as the main character, and establish a supervision and law enforcement mechanism suitable for brand building.
The second is to increase the publicity of the trademark certification of "Meng". Solidly promote the certification audit in 2023, do a good job in supervision and observation of the whole process of certification implementation, and ensure the quality and compliance of certification. Study the certification standards of grass seeds and grass products, and formulate the certification standards of alfalfa in Arukerqin Banner, Chifeng.
Promote research and development of certification standards for Chinese and Mongolian medicinal materials and certification standards for agricultural and livestock processing products. Broadly solicit demand, expand the channels for standard formulation, and strive to formulate about 20 certification standards through entrustment, procurement, transformation and other means.
The third is to provide accurate and high-quality services for certified enterprises. Strengthen the promotion of new media and important places such as airports and high-speed railway station. Continue to promote mutual trust and cooperation with brands outside the region.
Explore the online and offline integrated marketing services of the "Meng" logo, create a live broadcast room for the selection of the "Meng" logo, promote the physical stores of certified enterprises to enjoy the "Meng" logo, and cooperate with the commercial departments to open special areas in well-known chain stores across the country.