1, price positioning: Happiness Cake is mainly oriented to the mass market, and the product price is relatively close to the people, which meets the consumer demand of the low-end market. This enables more consumers to buy baked products of Happy Cake and enjoy delicious food.

2. Product quality: Although the price of Happy Cake is close to the people, it is not sloppy in product quality. Happiness cake pays attention to the selection of raw materials and the mastery of baking technology to ensure the good taste of the product. At the same time, happiness cake also pays attention to the innovation and diversity of products to meet the taste needs of different consumers.

3. Market coverage: Happiness Cake expands its market nationwide by joining, making the brand famous and influential in the market. This extensive market coverage also allows more consumers to get in touch with the products that buy happy cakes through mergers and acquisitions.

4. Service experience: Happiness cake also has certain advantages in service. It has established a professional cold chain distribution team to ensure the freshness and taste of products. At the same time, Happy Cake also launched a service promise of "giving away half an hour late for free", which further enhanced consumers' buying experience.

Therefore, Happy Cake has the characteristics of middle and low grade in price positioning, product quality, market coverage and service experience. With its close price, good product quality and excellent service, it has won the favor of consumers and become an influential baked food brand in the market.