Personally, I think that if "great trademarks" and products with huge sales volume are to be eliminated, it is only ideal to prevent cross-selling. The only thing we can do is - control. How to control? Let me introduce you to others. 1. Unify prices and promotion efforts from the source. 2. Formulate quantity standards for channelized goods and implement measures. 1. Establish a counterfeiting law enforcement department directly under the top leader. The composition of the personnel must be experienced sales personnel to avoid overcorrecting. The job is to discover and punish. Set monthly penalty targets. Firing regional leaders, canceling distribution qualifications, and reducing promotional resources should be punishment measures. 2. Collect dealer deposits, causing psychological threats to dealers! Let them know that the gains outweigh the losses by channeling goods. 3. Establishing a channeling reporting system must provide certain rewards. 3. The product must be marked, difficult to damage, and easy to identify the regional location. Of course, if the water is clear, there will be no fish, so we must grasp the scale. . . . . . As far as I know (I don’t dare to say for sure), Haitian is one of the few companies that does a better job of controlling cross-selling goods. Some of their large dealers recently said that Haitian has little control over prices, and even if the price increases, they can only stock up a certain proportion. They deduct about 1.5 as a deposit every time the dealer makes a payment, and return it every quarter depending on the degree of cross-selling. However, there are still situations where they are afraid to take action against big customers. . . Another one that is well controlled is said to be Liquan in Guilin, Guangxi. Each dealer must pay a deposit of 100,000 yuan and the penalty is relatively severe. I heard that you can now earn more than 1 yuan per box of beer. In Guangxi, a dealer in one county can sell 20,000 to 70,000 boxes a month, which is a huge profit! Here is a more detailed introduction to stocking, you can refer to it. /lwzx/glxlw/scyx/88168.html Because it is a private website, there are more pop-up windows, but the content inside is still good.