Some people say that it is to commemorate Turing, because Turing died from eating a poisoned apple; but after reading Jobs's autobiography, I realized that this is not the case. It's probably because before Lao Qiao got rich, he worked in a friend's apple orchard, so he came up with the idea of ??using an apple as a logo. Later, in order to look a bit distinctive, he made it look like someone had eaten it. The appearance

The trademark has nothing to do with Apple's corporate culture. It's just that after Apple developed, the bitten apple aroused people's curiosity, and some people took advantage of people's curiosity to weave a lie at will. . Let this trademark become legendary. In fact, it is just a logo. If Apple were not as brilliant as it is today, who would care about this trademark?

Instead of exploring trademarks, it is better to study Apple’s corporate culture

First, focus on design

Apple pays more attention to product quality than any other company Design to meet consumer needs and then achieve those goals. Although the design work is not easy to complete, Apple works hard and gets it done just right every time.

Second, attach importance to innovation

At Apple, we adopt a highly focused product strategy, strict process control, and breakthrough innovation. This innovation is reflected in production. Many Everyone thinks Apple is the most innovative company in the world. It is Apple's emphasis on innovation that injects vitality into the company.

Third, attach importance to talents

The company selects the best technical personnel and managers and selects the most suitable candidates. Apple attaches great importance to talents, which is one of the manifestations of Apple's corporate culture.

Fourth, believe in yourself

Apple believes that it is the best company and the strongest company in the world. Among companies in the same industry, Apple always firmly believes that it is the best company. Excellent. With confidence and firm belief, the company will have the motivation to move forward.

Fifth, never admit defeat

The biggest characteristic of Apple’s culture is never to admit defeat. Even if the company encounters some risks, Jobs will rely on his many years of business experience and The right strategy turned things around and the company gained. The huge gains Apple has made today are the result of Apple's never admitting defeat, which is also one of the manifestations of the company's culture.

Sixth, sales channels

Another characteristic of Apple’s corporate culture is the development of sales channels. Apple has its own dealers in many countries around the world, and they attach great importance to the sales process and the promotion of their products.

Seventh, pay attention to details

In the production and operation process, Apple pays more attention to its own details. For example, Google’s operating system sells well, but after using it for a period of time, you will find that Compared with Apple, Apple's operating system is better and has some shining points of its own. In most cases, Apple works a little harder. It is this extra effort that makes Apple successful. This is also the performance of Apple in paying attention to details.

Eighth, give full play to its characteristics

Apple targets the consumer market and gives full play to its own characteristics. For example, the translucent, jelly-like blue body launched in 1998 quickly became Become a fashion symbol. This is a manifestation of Apple's own characteristics and its emphasis on corporate culture.