Is it easy to do Taobao in rural areas? What is the prospect of rural Taobao? Is it a success or a failure? The development prospects of rural Taobao are still very good. My family is from Cuimiao, Xingyang. In our case, after you place an order online, your goods will arrive in about three days. However, it cannot be delivered to your home. You can only go to the express delivery in the town. Collect online. The staff at the outlets will notify you to pick up the goods through text messages or phone calls. Every time you go to the outlets, there are quite a few people picking up the goods. This proves that Taobao has been recognized and accepted by everyone in rural areas. .
Rural people have a habit of shopping around and like to compare products. A few days ago, my uncle wanted to buy a washing machine, so he went to a specialty store in our town to learn about the price, quality, and model of the product. Then he came back and opened Taobao to compare, and then placed an order on Taobao. A washing machine is nearly 200 yuan cheaper than in a physical store. Some items are spread by word of mouth. If you buy the same quality on Taobao, it is really cheaper than in a physical store. Why does everyone choose to buy things on Taobao? Because there are several home appliance stores in our town, their business has been obviously sluggish since the rise of Taobao in the countryside. Another reason is that the consumption level and concerns of rural people are increasing. In addition to pursuing quality and price, they will also pursue service. Why is it particularly difficult for single stores and mom-and-pop stores to open now? Because the first price is higher than that of online platforms, and the service can be said to be basically non-existent, so the closure of such stores is also a general trend!
This question is simply asking me how I feel about doing rural Taobao. I joined rural Taobao in November 2015. At that time, I was full of passion and wanted to change rural areas with a company as big as Alibaba. , there is definitely a bright future. But the imagination is beautiful, but the reality is cruel. The rural market is not so easy to do. The main reason is transportation. Alibaba subsidizes a large part of the money on this. Sometimes there is only one courier in a village and it takes dozens of kilometers to deliver.
Such continuous losses have also led to the development direction of rural Taobao slowly changing. At the beginning, we talked about two-way circulation (buy online goods in and sell agricultural products out), then we started to promote village quality products, and now we have Tmall quality products (Alibaba purchases its own products). The original Taobao in rural areas has gradually changed its flavor, and now it is directly about selling goods.
Our county had 43 villages when it opened, but now there are only a few left. Now you have two options: either be a Tmall premium product or quit rural Taobao. If you want to do rural Taobao (Tmall Premium), it is recommended to choose a town with a large flow of people, where you can still make money.
Although rural Taobao has a bright future, the road is tortuous. E-commerce is a major trend, but the model of relying on existing farmers to grow and sell on behalf of rural Taobao stores cannot be successful. First, the quality of agricultural products varies from good to bad and is not stable enough. Second, if a good fresh food storage and transportation system cannot be established, it will ultimately fail.
However, with the advent of urbanization in our country, the end of the small farmer model, and the advent of the era of large-scale contracting, these problems can be well solved. First, large-scale, mechanized, and refined planting can provide stable product quality. Second, scale can afford the cost of cold storage and cold chain transportation. This is the ultimate form of rural e-commerce.
The development prospects of rural Taobao are good, with the revitalization of new rural areas and a large number of young people returning to their hometowns to start businesses. Producing products, creating credibility, creating creativity, and becoming a new type of cultural farmer are all the foundation. Whether it can develop depends mainly on the time point. It is not very mature yet. Agricultural products are not clothing and electrical appliances. Rural brands, spokespersons or organizations all need to be organically integrated...
The countryside is a newly developed treasure house, and many Internet brands may appear in the countryside in the future. Not only Taobao, many Internet platforms are developing this treasure trove, including Toutiao, which also provides great support to creators in the field of agriculture, rural areas and farmers. Therefore, the prospects of rural Taobao are unlimited, depending on your efforts.
I personally feel that there are many difficulties if you want to do a good job in rural Taobao. For example, logistics problems in rural transportation are inconvenient.
If you want to sell an agricultural product nationwide, transportation will be inconvenient, logistics fees will be high, costs will be high, and it will be difficult to buy and sell. However, with the advent of urbanization in our country, the end of the small farmer model, and the advent of the era of large-scale contracting, these problems can be well solved. First, large-scale, mechanized, and refined planting can provide stable product quality; second, large-scale can afford the cost of cold storage and cold chain transportation. Therefore, you can still make money by joining rural Taobao.
No matter where you are, no matter what you do, you will have to go through certain setbacks before you can achieve what you want. Nowadays, we are building new rural areas, and with Toutiao and government support, the prospects for rural Taobao will be very good. The situation is good and rural Taobao can be launched.