The polar bear logo of Canada Goose is just to celebrate the "International Polar Bear Day" on February 27th.

Canada Goose and their long-term cooperation NGO Polar Bear International Pantone Color Institute ( (referred to as "PBI"), together with the launch of the "PBI Blue" series of clothing. It is said that "PBI Blue" represents trust, honor and reliability, and also has environmental significance, so it is very suitable as a symbolic color to protect polar bears and their habitats.