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quanjude, a famous Chinese time-honored brand, was founded in 1864 (three years of tongzhi in Qing dynasty), and has made great progress after several generations of pioneering efforts of quanjude people. In January, 1999, "Quanjude" was recognized as a "well-known trademark" by the State Administration for Industry and Commerce, which was the first well-known trademark of China in China. "Quanjude" is both ancient and young, traditional and modern, and is marching forward bravely towards the grand vision of "China's first catering, world-class cuisine and internationally renowned brand"!

the founder of quanjude is yang quanren. When he first arrived in Beijing, he bought and sold raw chickens and ducks in the meat market street outside Qianmen. Yang Quanren made a careful understanding of the way of selling ducks, and his business became more and more prosperous. He scrimps and saves on weekdays, and his accumulated money snowballs. Every day when Yang Quanren goes to the meat market to set up a stall to sell chickens and ducks, he passes through a dried fruit shop called "Dejuquan". Although the signboard of this shop is eye-catching, the business is declining. In the third year of Tongzhi (1864), business collapsed and was on the verge of bankruptcy. The shrewd Yang Quanren seized this opportunity, took out his savings for many years and bought the shop of "Dejuquan".

with your own shop, what brand name should you choose? Yang Quanren invited a Mr. Feng Shui to discuss. The feng shui gentleman walked around the shop twice, suddenly stood still, twisted his beard and said, "Oh, this is really a treasure trove of feng shui!" Look at the two small alleys on both sides of this shop, just like two sedan chairs. When a building is built in the future, it will be like an eight-lift sedan chair, and the future is limitless! " Mr. Feng Shui rolled his eyes and said, "However, in the past, this shop was very unlucky, and it was hard to get rid of bad luck. Unless the old font name of' Dejuquan' is reversed, it is called' Quanjude', and it can be bad luck and embark on a smooth road. "

Mr. Feng Shui's words made Yang Quanren smile. The name "Quanjude" is just what he wants. On the one hand, his name has a word "all", and on the other hand, "Jude" means gathering virtue, and you can flaunt your business and talk about virtue. So he named the store "Quanjude". Then he invited Qian Zilong, a scholar who is quite accomplished in calligraphy, to write the three characters of "Quanjude" and make a gold plaque to hang on the lintel. That word is vigorous and powerful, vigorous and eye-catching, which adds a lot of color to the shop.

under the careful management of yang quanren, quanjude's business is thriving. Yang Quanren is smart and capable. He knows that if he wants to prosper in business, he must rely on a good chef, a good boss and a good shopkeeper. He often goes to various roast duck shops to explore the secrets of roast duck and visit the masters of roast duck. When he learned that there was an old master named Sun in Jinhua Pavilion, which specializes in making royal roast duck for the court, he tried his best to make friends with him, often drinking and playing chess together, and the relationship between them became closer and closer. Master Sun was finally persuaded by Yang Quanren, and he was hired to Quanjude with a large sum of money.

Quanjude hired Master Sun, which means that it has mastered all the techniques of hanging roast duck in Qing Palace. Master Sun changed the original oven into a hanging oven with a large oven height and a wide hearth, which can roast more than a dozen ducks in one oven. You can also roast ducks while facing inside. The duck roasted by him is beautiful in appearance, rich and full, bright in color, bordeaux in color, crispy in skin and tender in meat, delicious and crisp in fragrance, fat but not greasy, thin but not firewood, and has won the reputation of "the capital is delicious, and it is better than a duck" for Quanjude roast duck.

Quanjude can become a famous big restaurant, the first reason is that the materials are solid, the chefs are skilled and the operation is serious; Shopkeepers entertain customers warmly. Roast duck is the main business variety of Quanjude, from duck selection, feeding, slaughter to barbecue, it is meticulous.