195 1 year1February 15, the trademark of "China Tea" was approved by the Central Private Enterprise Bureau, and it is one of the oldest trademarks in New China. In 2006, China Tea Co., Ltd. (registered trademark: China Tea) was approved by the Ministry of Commerce and was recognized as the first batch of "Chinese time-honored brands". The green word "tea" expresses "yearning and pursuit of nature and health"; The red word "Zhong" symbolizes the vibrant land of China and the product positioning and pursuit of "Golden China, Fine China Tea", which contains the idea that China tea is rooted in the land of China and contributes to nature and health. The strokes of the word "tea" are straight, the word "middle" is round and flowing, the word "tea" is in the middle, and the word "middle" is outside, which means the humanistic tradition of "upright and free flowing"; The word "Zhong" is connected in a gear shape, which means the modernization of traditional tea, and means that "China tea culture enjoys a world-famous reputation and develops in all directions".
For more than half a century, with boxes of China tea floating across the ocean, the brand of "China Tea" has been highly recognized and trusted by overseas distributors and consumers, and has become a symbol of China tea. China tea series has a wide market appeal in the domestic market, and Pu 'er tea, a brand of China tea, is the first brand. The trademark element of "Jixing" owned by Yunnan Zhongcha Tea Industry Co., Ltd. is taken from China Han Dynasty cultural relic "Hollow Tiger Yu Pei". Yu Pei has placed people's inner wishes and brought auspicious fate and happy life, so it means "good luck". This trademark sign skillfully combines the beauty of ancient plastic arts in China with the statement that Yunnan is the birthplace of tea trees in the world. The graceful curve and dynamic feeling contain the long history and vigorous vitality of Yunnan tea, permeate the company's cultural connotation and business philosophy, and are moving towards a bright future with solid and powerful steps.