Zhonghui Design (professional VI design company) answers:

VI is the corporate visual identity system (Visual Identity), also known as corporate image design. It is a logo system that conveys corporate image, brand and value in a visual way, including unified planning and design of corporate trademarks, colors, fonts, formats, etc.

The introduction of VI system design has the following meanings for enterprises:

Improve brand image and awareness: A unified VI system can help enterprises remain consistent in various media A consistent and consistent image display to improve brand recognition and popularity.

Enhance market competitiveness: Through VI system design, companies can create a unique brand image and style, allowing companies to stand out in the fiercely competitive market and attract more consumers.

Improve brand loyalty: The VI system can make it easier for consumers to remember the brand and give them a greater sense of trust when purchasing. This helps increase customer satisfaction and loyalty, promoting repeat purchases.

Easy for management and promotion: The VI system standardizes the image and style of the enterprise, which is beneficial to the internal management and communication of the enterprise, and also facilitates the enterprise's external promotion and publicity.

Reduce brand maintenance costs: A unified VI system can reduce corporate investment in brand image and design, improve efficiency, and avoid brand loss and reconstruction costs caused by inappropriate visual communication.