1, Jordan brand is a product line owned by Nike, and it is the brand of American star Michael Jordan himself, and its logo is called "Flying Man".
2. Jordan (China) is a brand registered by China people. It has nothing to do with American star Michael Jordan or Nike.
Extended data:
Jordan's trademark dispute:
Mr. Michael Jordan, a former American basketball player, intends to sue Jordan Sports Co., Ltd. (hereinafter referred to as "Jordan Sports") for allegedly infringing his name right and demanding compensation for certain expenses.
In three cases involving "Jordan" trademark, the Supreme People's Court made clear the standards and conditions for claiming the protection of name right, and determined that the registration of disputed trademark damaged the prior name right enjoyed by retrial applicants.
At the same time, due to Jordan's obvious subjective malice in the registration of disputed trademarks, Jordan's operating conditions and Jordan's publicity and use of its corporate name and related trademarks are not enough to make the registration of disputed trademarks legal, so Jordan's three "Jordan" trademarks should be revoked and the Trademark Review and Adjudication Board should be ordered to make a new ruling.
In the other seven cases, the Supreme People's Court decided that the retrial applicant had no right to name Pinyin "Jordan" and "Jordan" according to law, and rejected the retrial request of the retrial applicant. "Jordan" trademark dispute administrative dispute series cases clarified the applicable standards of relevant laws and reasonably balanced the interests of retrial applicants and Jordan Company.
Baidu encyclopedia-Jordan brand
Baidu Encyclopedia-Jordan (China Sporting Goods Brand)
China court network-the Supreme People's Court publicly pronounced 10 "Jordan" trademark dispute administrative dispute case.