1. Whether adding words before and after the brand name in the Taobao title constitutes infringement depends on whether it will mislead the public. 2. Article 58 of the Trademark Law stipulates: “Anyone who uses someone else’s registered trademark or unregistered well-known trademark as a trade name in a company name to mislead the public and constitute an act of unfair competition shall be punished in accordance with the provisions of the People’s Republic of China and the National Anti- "Unfair Competition Law" 3. According to the above provisions, if Taobao's title and brand name are preceded and followed, if it misleads the public, it is an act of unfair competition, illegal, and an infringement. However, if it does not mislead the public, That's not an infringement, it's not illegal.