Playing "edge ball" means imitating a famous trademark, making consumers mistake it for a famous trademark and buy it. For word mark, some famous brands are prefixed or suffixed, such as "Valentino", and the prefix is changed to ××× "Valentino", and the suffix is ××× "Valentino". In fact, there are not many world brands with prefixes and suffixes, and even if there are, they are familiar to most people.
As for graphic trademarks, they are carefully planned in every detail, so that consumers can't tell the truth from the false. For example, are there three or two wrinkles on the head of the old man? Does the crocodile's mouth face left or right? How many petals are there in Montague? I'm afraid few people can know clearly.
People who play "edge ball" usually put on a legal coat for themselves, that is, they will register the imitated trademark. The registration time of the graphic trademark is fundamentally different from that of the famous trademark, but when they are used, they will be very close. If they are registered in word mark at the same time, when they are used together, they will form a complete famous trademark ... This kind of "alongside famous brand" is to register the famous trademark as their own company name and confuse the company name. For example, the Chinese trademark of famous brand Woodpecker is registered as Jiujiang Woodpecker Company, Shenzhen Woodpecker Company and Shanghai Woodpecker Company. Then carry out publicity with great fanfare, boldly imitate the famous trademark store in the decoration of the store, and confidently say when being investigated by the administrative organ: "Is it not enough for me to use my company's name?" What is more brilliant is to register famous trademarks as their own trade names in foreign countries or Hong Kong, which makes it easier for consumers to tell whether they are true or false.
trademark registration all over the country will come to Beijing, and everyone will register their trademarks in the State Trademark Office. The trademark office will not register them, and if you register your trademarks with a famous company name, you can't register them either. This is called infringing on the prior rights of others. However, it is very easy for you to register as a firm of your company with a famous trademark, because every county in the country can register a company, and the information of these counties is not connected to the internet, so you can register "Woodpecker Company of County A" in County A and "Woodpecker Company of County B" in neighboring County B. In fact, many famous brands and companies in the world have different names. By registering companies and applying for trademarks overseas, international registered companies make consumers think that this is a foreign company and a foreign brand, but the products of enterprises are still produced and sold in China. This brand claims to have R&D institutions overseas. In fact, it is an out-and-out domestic production and technology, product quality, technology, design, etc. It dresses itself up as an out-and-out foreign company and brand, but most of its claimed quality is not consistent.
this kind of behavior does not infringe other famous commodities, but it is better to use Chinese foreign brands than domestic brands. Give the product a foreign name and put on the shell of returnees in order to get good sales. Guangzhou industrial and commercial department seized such a case of "alongside famous brands" according to the report. Located in a fashion shop in Yuexiu District, Huanshi West Road, a plaque of "France Valentino Clothing (Hong Kong) Industrial Development Co., Ltd. as producer" is openly hung.
the products produced by ourselves, marked with producer XXX, seem to give people the feeling of quality assurance. In order to close their relationship with well-known brands, some operators even personally "supervise" international famous brands. The specific way is to register a company with a name very similar to some international famous brands in Hong Kong and other places, and then mark the products produced by this company as producer. It gives consumers the impression that international famous brand companies monitor and guarantee the quality of these products.