According to cnwear Fashion Network, the high-end hat brand swofcare Siwofu was founded in New Zealand in 2005. In 2005, it was co-founded by jason and jim***, then international students from China. They hope to integrate the most indispensable elements of life into artistic creation, connecting s- sunshine, w- water, o- oxygen, f- future and care, and endowing each hat with energy. Swofcare brand was founded at the beginning, through the in-depth study of Asian head shapes and wearing habits, while retaining the essence of traditional European and American baseball caps, it added exclusive cultural characteristics and artistic elements of China. Over the years, swofcare has been continuously integrated into new art forms and inspiration elements, and into the brand culture of fashion, sexiness and energy tolerance.